Program Overview

Arts and Entertainment Industries Management (AEIM) combines passion for arts and entertainment with the business know-how that keeps these industries strong. Opportunities abound for satisfying and rewarding management careers in: music business, film & television, Broadway & regional theatre, professional dance, symphonies, galleries, and many more. With more than four million jobs in the AEIM field - ranging from music, Broadway, or film producer to entertainment lawyer, fund developer, touring manager or marketing executive - the industry needs you. For aspiring performing artists, AEIM is a smart compliment to your performance degree, as U.S. Labor statistics demonstrate that only 1/17th of 1% will make above poverty wage as a performer, while there are over 4.8M jobs on the management side of the industry. What better way to bolster your arts aspirations than with AEIM! With its comprehensive, dynamic curriculum options, Rider affords you the know-how to succeed in this and many other career paths!
Curriculum Overview
The degree requirements within Arts and Entertainment Industries Management (BA) incorporate a core curriculum of 36 credits, a selected path with either a Commercial/For-Profit or Non-commercial/Institutional focus of 12 credits, and a Commercial or Traditional/Institutional Emphasis of 12 credits based upon the path and arts discipline that interests you. Each emphasis incorporates studio or applied skills courses with historical and practical coursework. In addition, majors select elective courses which expand professional skills development beyond those specific to the Arts. Elective course selections range from public relations and communications to professional writing and other options housed beyond the School of Fine and Performing Arts. Rounding out the degree are the general university requirements and a number of “free electives” which commonly are applied to minors or second majors in one of the arts disciplines or related administrative fields of interest (ie: marketing, event planning and production, business administration, etc.).
Degrees Offered
- B.A. in Arts and Entertainment Industries Management: Commercial/For Profit Path
- B.A. in Arts and Entertainment Industries Management: Non-commercial/Institutional Path
- A "plus-one" online MA, Arts Management & Executive Leadership adds significant value!
Contact

Jason Vodicka, D.M.A.
Associate Professor and Associate Dean
Acting Chairperson, Department of Performing Arts
School of Communications, Media and Performing Arts
Lynch Adler, #115
609-896-5246
jvodicka@rider.edu
Program Website: Arts and Entertainment Industries Management
Associated Department: Performing Arts
Related Programs
- Popular Music Studies
- Theatre, including a BA in Musical Theatre option
- Dance and Dance Science
- Music and Music Education
- Master of Arts in Arts Management & Executive Leadership
Arts and Entertainment Industries Management Major Requirements
(60 credits)
To satisfy the major, students must complete the following:
- 36 credits from Required Core Courses
- 12 credits from courses in Path 1 or Path 2
- 12 credits from courses in the Optional Emphasis which aligns with your selected Path
The remaining 60 credits will be earned through completing General Education Requirements or elective courses. Elective course credits may be used to complete a minor or second major in one of the arts disciplines or related field of interest (i.e., marketing, event planning and production, business administration, etc.
Required Core Courses
(36 credits)
Code | Title | Credits |
---|---|---|
Complete the following courses: | ||
ACC 210 | Introduction to Accounting | 3 |
AAD 121 | Intro to Arts Administration | 3 |
AAD 202 | Commun/Marketing in Arts | 3 |
AAD 203 | Arts Fundraising | 3 |
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum 1 | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
AAD 401 | New York Arts Network | 3 |
Total Credits | 36 |
- 1
AAD 225 is a 1-credit course and must be taken three times (Sophomore year Fall, Spring, and Junior year Fall sequence recommended) to satisfy the program requirement.
Select either Path 1 or Path 2
(12 credits)
Code | Title | Credits |
---|---|---|
Path 1: Commercial / For Profit (12 credits total) | ||
Complete the following courses: | ||
Acquiring & Managing Talent in Arts & Entertainment Industries | ||
Deal-Making in Arts & Entertainment | ||
Commerce and Merchandising in Arts & Entertainment | ||
Licensing & Distributing Arts & Entertainment | ||
Path 2: Non-Commercial / Institutional (12 credits total) | ||
Complete the following courses (6 credits): | ||
Touring and Production Management | ||
Arts Management Internship 1 | ||
Complete two AEIM Elective course options (6 credits) from the following: 2 | ||
Art & Business of Entertainment | ||
Music Business | ||
Acquiring & Managing Talent in Arts & Entertainment Industries | ||
Deal-Making in Arts & Entertainment | ||
Commerce and Merchandising in Arts & Entertainment | ||
Licensing & Distributing Arts & Entertainment | ||
Managerial Uses of Accounting | ||
Intro to Law: Contracts | ||
Electronic Commerce | ||
Writing for the Media | ||
Digital Publication Design | ||
Introduction to Web Design | ||
Issues in Event Planning | ||
Professional/Strategic Speech | ||
Public Relations Writing and Strategy | ||
Converging Digital Media | ||
Grant Proposals, Fundraising and Development | ||
Foundations of Leadership | ||
Fund Management & Org Behavior | ||
Intro to Human Resource Mgmt | ||
Negotiation | ||
Management Skills | ||
International Marketing | ||
Personal Selling | ||
The Arts Abroad | ||
Total Credits | 0 |
- 1
Two internships are required; one completed in your Path and one in your Emphasis.
- 2
Students will choose the courses for this requirement during course selection.
Select one option from either the Commercial Emphasis or the Traditional/Institutional Emphasis that aligns with your selected Path
(12 credits)
Commercial Emphasis Options (Path 1)
Code | Title | Credits |
---|---|---|
Option 1: Music Industry (record labels, publishers, agencies, etc.) | ||
AAD 306 | Music Business | 3 |
AAD 307 | Touring and Production Management | 3 |
AAD 318 | Music Publishing | 3 |
AAD 491 | Arts Management Internship | 3 |
Option 2: Commercial Theatre (Broadway, Las Vegas, parks, cruise lines) | ||
AAD 307 | Touring and Production Management | 3 |
AAD 491 | Arts Management Internship | 3 |
AAD 295 | Art & Business of Entertainment | 3 |
One History of Broadway/Commercial Theatre course 1 | 3 | |
Option 3: Film and Television Industries | ||
COM 330 | Documenting Cultures Through Travel | 3 |
COM 233 | Writing for Broadcast | 3 |
AAD 295 | Art & Business of Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
Option 4: Sport Entertainment | ||
AAD 295 | Art & Business of Entertainment | 3 |
SPT 250 | Introduction to the Business of Sports | 3 |
COM 347 | Sports Communication | 3 |
AAD 491 | Arts Management Internship | 3 |
Traditional / Institutional Emphasis Options (Path 2)
(12 credits)
Code | Title | Credits |
---|---|---|
Option 1: Institutional Music (symphonies, operas, etc.) | ||
Select 3 credits in Music History from the following: | ||
MUS 105 | Survey of Music History I | 3 |
MUS 106 | Survey of Music History II | 3 |
MUS 204 | Jazz History | 3 |
MUS 205 | History of Pop and Rock Part I | 3 |
MUS 206 | History of Pop and Rock Part 2 | 3 |
MUS 217 | Black Music in America | 3 |
Select 6 credits in Music Making or Performing courses from the following: | ||
MUS 116 | Digital DJing | 3 |
MUS 127 | Pop, Rock & Hip-Hop Ensemble | 1 |
MUS 128 | Choir | 1 |
MUS 129 | Contemporary Vocal Ensemble | 1 |
MUS 131 | Beginning Piano I | 2 |
MUS 132 | Beginning Piano II | 2 |
MUS 201 | Skills Ensemble I | 1 |
MUS 213 | Digital Composition of Popular Music | 3 |
MUS 216 | Digital Synthesis | 3 |
MUS 219 | Popular Music Arranging | 3 |
MUS 220 | Songwriting | 3 |
MUS 301 | Skills Ensemble II | 1 |
Complete 3 credits in an industry-specific administrative internship: | ||
Arts Management Internship 1 | ||
Option 2: Institutional Theatre (regional theatres, touring, etc.) | ||
Select 3 credits in Theatre History from the following: | ||
THE 105 | Theatre History to 1700 | 3 |
THE 106 | Theater History Since 1700 | 3 |
THE 206 | American Theatre History | 3 |
THE 260 | History of Style and Decor | 3 |
Select 6 credits in Theatre Making and/or Performing from the following: | ||
THE 107 | Acting I: Intro to Acting | 3 |
THE 115 | Stagecraft | 3 |
THE 118 | Visual Imagination | 3 |
THE 127 | Theatre Production | 1 |
THE 290 | Production II | 3 |
THE 390 | Production III 2 | 3 |
THE 317 | Scenic Design 2 | 3 |
THE 318 | Stage Lighting Design 2 | 3 |
THE 319 | Costume Design 2 | 3 |
THE 325 | Sound Design 2 | 3 |
Complete 3 credits in an industry-specific administrative internship: | ||
AAD 491 | Arts Management Internship 1 | 3 |
Option 3: Dance (ballet and contemporary dance companies, etc.) | ||
Complete the following courses (4 credits): | ||
DAN 350 | History of Ballet, Modern & Jazz Dance | 3 |
DAN 151 | Pilates and Modern | 1 |
Select 2 credits in dance studio courses from the following: | ||
DAN 100A | Ballet I 3 | 1 |
DAN 100G | Jazz I 3 | 1 |
DAN 100J | Modern Dance I 3 | 1 |
Select 3 credits in a related Theatre course from the following: | ||
THE 107 | Acting I: Intro to Acting | 3 |
THE 118 | Visual Imagination | 3 |
Complete 3 credits in an industry-specific administrative internship: | ||
AAD 491 | Arts Management Internship 1 | 3 |
Option 4: Visual Arts (galleries, museums, etc.) | ||
Complete the following course (3 credits): | ||
ART 227 | Gallery Management | 3 |
Select one 3 credit Art History course from the following: | ||
ART 104 | Survey of Art History I | 3 |
ART 106 | Survey of Art History II | 3 |
ART 207 | Medieval and Renaissance Art | 3 |
ART 209 | Art of the Baroque | 3 |
ART 214 | American Art | 3 |
ART 303 | 19th Century Art | 3 |
ART 306 | Art of the 20th Century | 3 |
Select 3 credits in Creating Art or Graphic Design from the following: | ||
ART 103 | Fundamentals of Drawing | 3 |
ART 105 | Design | 3 |
ART 150 | Digital Foundations | 3 |
ART 204 | Fundamentals of Painting | 3 |
COM 212 | Digital Publication Design | 3 |
COM 262 | Graphic Imaging for Digital Media | 3 |
COM 265 | 3D Graphic Animation | 3 |
COM 361 | Photography | 3 |
Complete 3 credits in an industry-specific administrative internship: | ||
AAD 491 | Arts Management Internship 1 | 3 |
- 1
Two internships are required; one completed in your Path and one in your Emphasis selection.
- 2
This course has a prerequisite that must be met first.
- 3
Determination of placement in this level or a higher level will be made by the instructor.
Arts and Entertainment Industries Management Minor Requirements
(15 credits)
Any Rider University student may choose to pursue the Arts Administration minor. Interested students should declare the minor by completing a form available in the Department Office.
Code | Title | Credits |
---|---|---|
Required Courses | 9 | |
Intro to Arts Administration | ||
Commun/Marketing in Arts | ||
Arts Fundraising | ||
AAD Electives | 6 | |
Select two (totaling 6 credits) of the following: | ||
Arts Outreach & Education | ||
Art & Business of Entertainment | ||
Music Business | ||
Touring and Production Management | ||
Legal Aspects of Arts & Entertainment | ||
Arts Events & Festivals Mgt | ||
Acquiring & Managing Talent in Arts & Entertainment Industries | ||
Commerce and Merchandising in Arts & Entertainment | ||
Licensing & Distributing Arts & Entertainment | ||
Arts Venue and Patron Services Management | ||
Total Credits | 15 |
Academic Plans of Study
The following educational plans are provided as a sample only. Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation. Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.
Commercial Emphasis Options - Path 1
Commercial Theatre Emphasis
Film and Television Industries Emphasis
Music Business Emphasis
Sport Entertainment Emphasis
Traditional/Institutional Emphasis Options - Path 2
Dance Emphasis
Music Institutions/Non-Commercial Emphasis
Theatre Emphasis
Visual Art Emphasis
Music Business Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
ACC 210 | Introduction to Accounting | 3 |
General Education credits | 3 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 306 | Music Business | 3 |
AAD 320 | Licensing & Distributing Arts & Entertainment | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 318 | Music Publishing | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
General Education credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 307 | Touring and Production Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD 314 | Commerce and Merchandising in Arts & Entertainment | 3 |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 310 | Acquiring & Managing Talent in Arts & Entertainment Industries | 3 |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
Free elective credits | 6 | |
Semester Credit Hours | 12 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 312 | Deal-Making in Arts & Entertainment | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Commercial Theatre Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
AAD 295 | Art & Business of Entertainment | 3 |
General Education credits | 3 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
ACC 210 | Introduction to Accounting | 3 |
AAD 225 | Arts Administration Practicum | 1 |
AAD 320 | Licensing & Distributing Arts & Entertainment | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
A History of Broadway/Commercial Theatre Course TBD | 3 | |
General Education credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 307 | Touring and Production Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD 314 | Commerce and Merchandising in Arts & Entertainment | 3 |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 310 | Acquiring & Managing Talent in Arts & Entertainment Industries | 3 |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
Free Elective credits | 6 | |
Semester Credit Hours | 12 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 312 | Deal-Making in Arts & Entertainment | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Film and Television Industries Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
FTV 333 | Media Program Development and Distribution | 3 |
General Education credits | 3 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
ACC 210 | Introduction to Accounting | 3 |
AAD 320 | Licensing & Distributing Arts & Entertainment | 3 |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 295 | Art & Business of Entertainment | 3 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
General Education credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD 314 | Commerce and Merchandising in Arts & Entertainment | 3 |
COM 330 | Documenting Cultures Through Travel | 3 |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 310 | Acquiring & Managing Talent in Arts & Entertainment Industries | 3 |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
Free Elective credits | 6 | |
Semester Credit Hours | 12 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 312 | Deal-Making in Arts & Entertainment | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Sport Entertainment Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 6 | |
Semester Credit Hours | 18 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
SPT 250 | Introduction to the Business of Sports | 3 |
General Education credits | 3 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
AAD 320 | Licensing & Distributing Arts & Entertainment | 3 |
ACC 210 | Introduction to Accounting | 3 |
Business of Sports Entertainment Course TBD | 3 | |
General Education credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
General Education credits | 6 | |
Semester Credit Hours | 13 | |
Spring Semester | ||
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD 314 | Commerce and Merchandising in Arts & Entertainment | 3 |
COM 347 | Sports Communication | 3 |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 310 | Acquiring & Managing Talent in Arts & Entertainment Industries | 3 |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
SPT Elective credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 12 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 312 | Deal-Making in Arts & Entertainment | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Dance Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
Dance Studio Course TBD | 1 | |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 16 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
ACC 210 | Introduction to Accounting | 3 |
Dance Studio Course TBD | 1 | |
General Education credits | 6 | |
Semester Credit Hours | 14 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
Dance History course | 3 | |
General Education credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 307 | Touring and Production Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD Elective credits | 3 | |
THE Elective credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
Dance Studio Course TBD | 1 | |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
AAD Elective credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 13 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Institutional Music Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Studio Music elective Credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 13 | |
Spring Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 204 | Arts Outreach & Education | 3 |
ACC 210 | Introduction to Accounting | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
AAD 307 | Touring and Production Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD Elective credits | 3 | |
General Education credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
AAD Elective credits | 3 | |
Studio Music Elective credits | 3 | |
Music History Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective Credits | 6 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Theatre Institutional Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
General Education credits | 6 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 12 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 13 | |
Spring Semester | ||
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
ACC 210 | Introduction to Accounting | 3 |
General Education credits | 6 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
Theatre Studio Elective credits | 3 | |
General Education credits | 6 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 19 | |
Spring Semester | ||
AAD 307 | Touring and Production Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD Elective credits | 3 | |
Theatre Technical Elective credits | 3 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
AAD Elective credits | 3 | |
Theatre History Elective credits | 3 | |
Free Elective Credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective Credits | 6 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Visual Art Emphasis
Year 1 | ||
---|---|---|
Fall Semester | Credits | |
AAD 121 | Intro to Arts Administration | 3 |
General Education credits | 9 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 202 | Commun/Marketing in Arts | 3 |
General Education credits | 6 | |
Free Elective credits | 6 | |
Semester Credit Hours | 15 | |
Year 2 | ||
Fall Semester | ||
AAD 203 | Arts Fundraising | 3 |
AAD 225 | Arts Administration Practicum | 1 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 13 | |
Spring Semester | ||
AAD 204 | Arts Outreach & Education | 3 |
AAD 225 | Arts Administration Practicum | 1 |
ACC 210 | Introduction to Accounting | 3 |
General Education credits | 6 | |
Free Elective credits | 3 | |
Semester Credit Hours | 16 | |
Year 3 | ||
Fall Semester | ||
AAD 225 | Arts Administration Practicum | 1 |
AAD 315 | Arts & Entertainment Industries Professional Development | 3 |
AAD 350 | Arts Venue and Patron Services Management | 3 |
Studio Art Elective credits | 3 | |
General Education credits | 6 | |
Semester Credit Hours | 16 | |
Spring Semester | ||
ART 227 | Gallery Management | 3 |
AAD 308 | Legal Aspects of Arts & Entertainment | 3 |
AAD Elective credits | 3 | |
Studio Art Elective credits | 3 | |
Free Electives | 3 | |
Semester Credit Hours | 15 | |
Year 4 | ||
Fall Semester | ||
Art History Elective credits | 3 | |
AAD 322 | Policy Perspectives on Arts & Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
AAD Elective credits | 3 | |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Spring Semester | ||
AAD 309 | Arts Events & Festivals Mgt | 3 |
AAD 401 | New York Arts Network | 3 |
AAD 312 | Deal-Making in Arts & Entertainment | 3 |
AAD 491 | Arts Management Internship | 3 |
Free Elective credits | 3 | |
Semester Credit Hours | 15 | |
Total Credit Hours for Graduation | 120 |
Courses and Descriptions
AAD 121 Intro to Arts Administration 3 Credits
A survey course that covers topics relevant to administering the arts, and includes reviewing state and federal legislation to non-profit organizations, non-profit agency structure, long range planning, board development, marketing, fundraising, public relations, advocacy, budget, human resources and ongoing compliance issues. Students will have opportunities to interact with professionals in the field and explore career options.
AAD 202 Commun/Marketing in Arts 3 Credits
Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.
Prerequisite(s): AAD 121 and CMP 125, or permission of instructor.
AAD 203 Arts Fundraising 3 Credits
Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.
AAD 204 Arts Outreach & Education 3 Credits
This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.
Prerequisite(s): AAD 121.
AAD 225 Arts Administration Practicum 1 Credits
Under faculty advisement and project site supervision, students complete a total of three, 1-credit (33-hour) "mini-internships" or practicum projects in service to the field, sequentially in the Sophomore Fall, Sophomore Spring, and Junior Fall semesters, simultaneous to Arts Administration Lab. The first practicum project is in connection with Box Office and Patron Service to Rider Performing Arts. The second is in connection with a project of the student's choosing in service to the arts on campus or beyond. The third is in connection with a project of the student's choosing in service to the field in an outside, professional setting.
Prerequisite(s): AAD 121.
AAD 295 Art & Business of Entertainment 3 Credits
Students explore traditional and emerging models in entertainment and the impacts which social media, online service and other emerging platforms continue to have on the evolution of the industry. Students will identify and define pivotal functions and functionaries across all sectors who apply innovation, effective leadership and essential skills to produce and distribute various forms of entertainment to the masses. Through the application of a "wheel of fortune" research & analysis approach to each commercial entertainment sector, students will come to understand the multiple aspects of each (film, television, media, commercial theatre and entertainment in sports), the people who drive them and the critical functions which they serve.
AAD 306 Music Business 3 Credits
Survey of the music business. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.
Prerequisite(s): AAD 121.
AAD 307 Touring and Production Management 3 Credits
Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.
AAD 308 Legal Aspects of Arts & Entertainment 3 Credits
A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.
Prerequisite(s): AAD 121.
AAD 309 Arts Events & Festivals Mgt 3 Credits
Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.
Prerequisite(s): AAD 121.
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3 Credits
This course teaches foundations of professional talent management and explores the many ways by which the role of today’s artist manager has evolved and expanded, particularly in an era of “independent” artists seeking managers who can act as CEO’s. The course explores the many facets which an artist manager oversees, from launching an artist’s career to building a successful and enduring business and fan base. Topics of exploration include talent acquisition, the artist/manager partnership, contracts, strategic planning, branding and more relating to managing all key aspects of an artist’s career. Students will gain deep understanding of the dynamic roles which managers and agents play in the entertainment business as the “backbone of our industry” and of the pathways to career success as artist managers & representatives. Aspiring artists will find guidance in self-management and choosing the right partners. Other aspiring entertainment professionals will learn how to effectively engage with artist managers & agents as essential components in the broader ecology of professional arts & entertainment.
Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.
AAD 312 Deal-Making in Arts & Entertainment 3 Credits
This course explores all practical aspects of deal-making in commercial entertainment and the art of negotiation as the catalyst for success. Through forensic analysis & discussion of multiple types and structures of short and long-form agreements and the wide variety of provisions to be found therein, students will gain knowledge of key legal, historical, discipline-specific and industry-wide contexts of deal-making. Readings and lectures will focus on the nuts and bolts of negotiation – from essential research processes to finding and exercising bargaining power to knowing when to compromise and when to withdraw. Skills gained will be exercised through role-play, writing and ongoing analysis of peer and professional contracts. Students will gain and exercise deep understanding of agreements across multiple disciplines and the common elements therein including agency, personal management, personal appearance, merchandising, endorsements, creative ownership and union influence will be explored, as well as the unique characteristics which apply to distinct disciplines. For Arts & Entertainment Industries Management majors or minors only except by permission of Dean.
AAD 314 Commerce and Merchandising in Arts & Entertainment 3 Credits
This course builds upon foundational knowledge gained in “Arts Marketing & Communications,” exploring the far-reaching and highly lucrative aspects of commercializing and merchandizing creative output across the many disciplines which comprise the arts & entertainment industries. Creative output in the form of a commercial film, Broadway hit, top-selling album or live performance establishes a point of departure into a massive world of merchandising where brand is king, franchises flourish and sequels make (and break) futures. Students will gain deep understanding of how strategic marketing campaigns develop, run and catalyze broader merchandising, commerce and franchise potential. Readings, lectures and case-based analyses will investigate successful corporate models, strategies and tools for maximizing commercial potential and earnings in the global commercial arts & entertainment marketplace. From relationship and influencer-based approaches across traditional and digital platforms to the tools which maximize celebrity branding, tap global merchandising capacity and harness new technologies that drive innovation, this course introduces aspiring arts & entertainment leaders to the foundations of commercial success.
Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.
AAD 315 Arts & Entertainment Industries Professional Development 3 Credits
Arts & Entertainment Industries (AEIM) Professional Development is designed to prepare AEIM majors for successful internship and career placement, growth and development. Through this course, AEIM majors will engage in best possible selves vision mission goals and objectives-setting, transferrable skills identification and articulation, resume development, informational and formal interview skills practice and application as well as refine and package their individual portfolios comprised of final projects/portfolios from several prior courses. These and other assets, including personal web-page and social media profile work and editorial bio, will be developed in the creation of a comprehensive professional "toolkit" of assets to aid in their pre-professional and professional career pursuits. Over the course of a semester, students will work on professional communication skills including public speaking, writing, and corresponding etiquette, and interviewing techniques for both in-person and virtual meetings. Students will explore their own strengths and weaknesses through industry-leading personality and professional skills and traits analyses and how to apply them to maximal effect. Industry guests from all arts disciplines will afford "real-world" perspectives and build networking capacity. Restricted to AEIM Majors, Junior standing or above.
AAD 318 Music Publishing 3 Credits
This course teaches foundational concepts, context, tools, and function of music publishing as an essential force in today’s ever-evolving music industry. Students examine the many roles which the music publisher plays in the acquisition, market development and administration of copyrighted musical works. Through case-based analysis of the inner workings of major, independent and self-owned music publishing companies, students will gain understanding of the depth, breadth and scope of this fascinating aspect of the business. Discussion will encompass the fundamentals of copyright, types of publishing deals, income streams, registrations and collection, foreign sub-publishing deals, and the rights and royalties applicable to copyrighted musical work. Students will also learn how music is licensed for use in film, television, advertising, theatrical performance, game and other forms of interactive media, as well as an overview of the administrative aspects of these uses and the ways by which legislative action impacts opportunities and earnings of copyright holders. Lastly, students will explore the creative and administrative responsibilities involved in establishing their own music publishing company.
Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.
AAD 320 Licensing & Distributing Arts & Entertainment 3 Credits
Course Description: Licensing and/or distribution of creative output powers nearly every aspect of the arts and entertainment industries as significant brand builders and revenue-generators for intellectual property owners. This course delivers foundational knowledge of the many ways by which music, theater, dance film and other media are licensed for commercial use or otherwise distributed directly to vendors and consumers. Discussion encompasses the various types and purposes of license, key points of negotiation, parties, agreements and business constructs involved in licensing and distribution deals across multiple entertainment sectors. Through readings, lectures and case-based analysis students will study the means of directly and indirectly getting works out into the marketplace, as well as the risks and rewards that may result. Through comparative analysis of traditional and contemporary professional agreements, students will come to understand how licensing and distribution contracts, modalities, administration and payments have evolved, and what the future holds for this vital engine of the arts & entertainment industries.
Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.
AAD 322 Policy Perspectives on Arts & Entertainment 3 Credits
This course delivers foundational knowledge of the historical evolution, current state, and anticipated future of legislative actions, general policies and protocols impacting the many diverse components of arts and entertainment. Students will gain understanding of the several stakeholders, advocates and allies involved in the process of shaping policy and effectuating legislation, from lobbyists and industry leaders to politicians and the constituents whom they represent. Discussion will also encompass the expanding role and reach of the internet and streaming services which have often driven, and too often outpaced legislative agendas, putting the rights and benefits of intellectual property owners at risk through inequitable compensation practices, usurping of rights and expanding of global piracy. Case-based analysis will afford insight into current and anticipated lobbying agendas, legislative action (or inaction) on Capitol Hill, resolutions in process and recent legislation in action. Students will create an advocacy campaign around a pertinent issue facing arts & entertainment today, and strategize an effective lobbying process in order to gain direct insight and inspiration to become lifelong agents for change.
Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 308.
AAD 350 Arts Venue and Patron Services Management 3 Credits
Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.
Prerequisite(s): AAD 121.
AAD 401 New York Arts Network 3 Credits
Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.
AAD 491 Arts Management Internship 3-12 Credits
Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.
Prerequisite(s): Junior standing.