Arts and Entertainment Industries Management

Arts and Entertainment Industries Management Major Requirements

General Remarks

For all majors offered in the Department of Performing Arts, students must earn a minimum grade of "C" in those courses required in the major area in order to make satisfactory progress.  If a grade of "C-" or lower is earned, the student must repeat the course.

To satisfy the major, students must complete the following (54 credits):

The remaining 66 credits will be earned through completing General Education Requirements or elective courses.  Elective course credits may be used to complete a minor or second major in one of the arts disciplines or related field of interest (i.e., marketing, event planning and production, business administration, etc.

Required Core Courses

(33 credits)

Complete the following courses:
AAD 121Arts Management Foundations3
AAD 202Commun/Marketing in Arts3
AAD 203Arts Fundraising3
AAD 204Arts Outreach & Education3
AAD 225Arts Administration Practicum 13
AAD 308Legal Aspects of Arts & Entertainment3
AAD 309Arts Events & Festivals Mgt3
AAD 315Arts & Entertainment Industries Professional Development 3
AAD 322Policy Perspectives on Arts & Entertainment3
AAD 350Arts Venue and Patron Services Management3
AAD 401New York Arts Network3
Total Credits33
1

AAD 225 is a 1-credit course and must be taken three times (Sophomore year Fall,  Spring, and Junior year Fall sequence recommended) to satisfy the program requirement.

Select either Path 1 or Path 2

(9 credits) 

Path 1: Commercial / For Profit

Complete the following courses:
Acquiring & Managing Talent in Arts & Entertainment Industries
Deal-Making in Arts & Entertainment
Arts/Entertainment Licensing, Distribution & Commerce
Path 2: Non-Commercial / Institutional 
Complete the following courses:
Touring and Production Management
Complete two AEIM Elective course options from the following: 1
Art & Business of Entertainment
Music Business
Acquiring & Managing Talent in Arts & Entertainment Industries
Deal-Making in Arts & Entertainment
Arts/Entertainment Licensing, Distribution & Commerce
Intro to Law: Contracts
Electronic Commerce
Writing for the Media
Digital Publication Design
Introduction to Web Design
Issues in Event Planning
Professional/Strategic Speech
Public Relations Writing and Strategy
Converging Digital Media
Grant Proposals, Fundraising and Development
Foundations of Leadership
Fund Management & Org Behavior
Intro to Human Resource Mgmt
Negotiation
Management Skills
International Marketing
Personal Selling
The Arts Abroad
1

Students will choose the courses for this requirement during course selection.

Select one option from either the Commercial Emphasis or the Traditional/Institutional Emphasis that aligns with your selected Path 

(12 credits)

Commercial Emphasis Options (Path 1)

Option 1: Music Industry (record labels, publishers, agencies, etc.)
AAD 306Music Business3
AAD 307Touring and Production Management3
AAD 318Music Publishing3
AAD 491Arts Management Internship3
Option 2: Commercial Theatre (Broadway, Las Vegas, parks, cruise lines)
AAD 307Touring and Production Management3
AAD 491Arts Management Internship3
AAD 295Art & Business of Entertainment3
One History of Broadway/Commercial Theatre course 13
Option 3: Film and Television Industries
AAD 295Art & Business of Entertainment3
FTV 230Foundations of Film, Television and Radio3
FTV 330Documenting Cultures Through Travel3
AAD 491Arts Management Internship3
Option 4: Sport Entertainment
AAD 295Art & Business of Entertainment3
SPT 250Introduction to the Business of Sports3
COM 347Sports Communication3
AAD 491Arts Management Internship3

Traditional / Institutional Emphasis Options (Path 2)

(12 credits)

Option 1: Institutional Music (symphonies, operas, etc.)
Select 3 credits in Music History from the following:
MUS 105Survey of Music History I3
MUS 106Survey of Music History II3
MUS 204Jazz History3
MUS 205History of Pop and Rock Part I3
MUS 206History of Pop and Rock Part 2 3
MUS 217Black Music in America3
Select 6 credits in Music Making or Performing courses from the following:
MUS 116Digital DJing3
MUS 127Pop, Rock & Hip-Hop Ensemble1
MUS 128Choir1
MUS 129Contemporary Vocal Ensemble1
MUS 131Beginning Piano I2
MUS 132Beginning Piano II2
MUS 201Skills Ensemble I1
MUS 213Digital Composition of Popular Music3
MUS 2163
MUS 2193
MUS 220Songwriting3
MUS 301Skills Ensemble II1
Complete 3 credits in an industry-specific administrative internship:
Arts Management Internship 1
Option 2: Institutional Theatre (regional theatres, touring, etc.)
Select 3 credits in Theatre History from the following:
THE 105Theatre History to 17003
THE 106Theater History Since 17003
THE 206American Theatre History3
THE 260History of Style and Decor3
Select 6 credits in Theatre Making and/or Performing from the following:
THE 107Acting I: Intro to Acting3
THE 115Stagecraft3
THE 118Visual Imagination3
THE 127Theatre Production1
THE 290Production II3
THE 390Production III 23
THE 317Scenic Design 23
THE 318Stage Lighting Design 23
THE 319Costume Design 23
THE 325Sound Design 23
Complete 3 credits in an industry-specific administrative internship:
AAD 491Arts Management Internship 13
Option 3: Dance (ballet and contemporary dance companies, etc.)
Complete the following courses (4 credits):
DAN 350History of Ballet, Modern & Jazz Dance3
DAN 151Pilates and Modern1
Select 2 credits in dance studio courses from the following:
DAN 100ABallet I 31
DAN 100GJazz I 31
DAN 100JModern Dance I 31
Select 3 credits in a related Theatre course from the following:
THE 107Acting I: Intro to Acting3
THE 118Visual Imagination3
Complete 3 credits in an industry-specific administrative internship:
AAD 491Arts Management Internship 13
Option 4: Visual Arts (galleries, museums, etc.)
Complete the following course (3 credits):
ART 227Gallery Management3
Select one 3 credit Art History course from the following:
ART 104Survey of Art History I3
ART 106Survey of Art History II3
ART 207Medieval and Renaissance Art3
ART 209Art of the Baroque3
ART 214American Art3
ART 30319th Century Art3
ART 306Art of the 20th Century3
Select 3 credits in Creating Art or Graphic Design from the following:
ART 103Fundamentals of Drawing3
ART 105Design3
ART 150Digital Foundations 3
ART 204Fundamentals of Painting3
COM 212Digital Publication Design3
COM 262Graphic Imaging for Digital Media3
COM 2653D Graphic Animation3
COM 361Photography3
Complete 3 credits in an industry-specific administrative internship:
AAD 491Arts Management Internship 13
1

Two internships are required; one completed in your Path and one in your Emphasis selection.

2

This course has a prerequisite that must be met first.

3

Determination of placement in this level or a higher level will be made by the instructor.

Arts and Entertainment Industries Management Minor Requirements

(15 credits)

Any Rider University student may choose to pursue the Arts & Entertainment Industries (AEIM) minor.  Interested students should declare the minor by completing a form available in the Department Office.

Required Courses9
Arts Management Foundations
Commun/Marketing in Arts
Arts Fundraising
AAD Electives6
Select two (totaling 6 credits) of the following:
Arts Outreach & Education
Art & Business of Entertainment
Music Business
Touring and Production Management
Legal Aspects of Arts & Entertainment
Arts Events & Festivals Mgt
Acquiring & Managing Talent in Arts & Entertainment Industries
Arts/Entertainment Licensing, Distribution & Commerce
AAD 320
Arts Venue and Patron Services Management
Total Credits15

Academic Plans of Study

The following educational plans are provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.


Commercial Emphasis Options - Path 1

Commercial Theatre Emphasis
Film and Television Industries Emphasis
Music Business Emphasis
Sport Entertainment Emphasis

Traditional/Institutional Emphasis Options - Path 2

Dance Emphasis
Music Institutions/Non-Commercial Emphasis
Theatre Emphasis
Visual Art Emphasis

Music Business Emphasis 

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 3
Free Elective credits 9
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 225 Arts Administration Practicum 1
AAD 306 Music Business 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 318 Music Publishing 3
AAD 350 Arts Venue and Patron Services Management 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD 314 Arts/Entertainment Licensing, Distribution & Commerce 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 312 Deal-Making in Arts & Entertainment 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Commercial Theatre Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
AAD 295 Art & Business of Entertainment 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 225 Arts Administration Practicum 1
General Education credits 9
Free Elective credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
A History of Broadway/Commercial Theatre Course TBD 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD 314 Arts/Entertainment Licensing, Distribution & Commerce 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free Elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 312 Deal-Making in Arts & Entertainment 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Film and Television Industries Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
FTV 333 Media Program Development and Distribution 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 295 Art & Business of Entertainment 3
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD 314 Arts/Entertainment Licensing, Distribution & Commerce 3
COM 330 Documenting Cultures Through Travel 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free Elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 312 Deal-Making in Arts & Entertainment 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Sport Entertainment Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 6
 Semester Credit Hours18
Spring Semester
AAD 202 Commun/Marketing in Arts 3
SPT 250 Introduction to the Business of Sports 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
Business of Sports Entertainment Course TBD 3
General Education credits 9
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
General Education credits 6
 Semester Credit Hours13
Spring Semester
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD 314 Arts/Entertainment Licensing, Distribution & Commerce 3
COM 347 Sports Communication 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
SPT Elective credits 3
Free Elective credits 3
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 312 Deal-Making in Arts & Entertainment 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Dance Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
Dance Studio Course TBD 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
Dance Studio Course TBD 1
General Education credits 9
 Semester Credit Hours14
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
Dance History course 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD Elective credits 3
THE Elective credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
Dance Studio Course TBD 1
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Free Elective credits 3
 Semester Credit Hours13
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
Free Elective credits 9
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Institutional Music Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 6
Free Elective credits 3
Studio Music elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 6
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 3
 Semester Credit Hours13
Spring Semester
AAD 225 Arts Administration Practicum 1
AAD 204 Arts Outreach & Education 3
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD Elective credits 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Studio Music Elective credits 3
Music History Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
Free Elective Credits 9
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Theatre Institutional Emphasis 

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours12
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours13
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective Credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
Theatre Studio Elective credits 3
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours19
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD Elective credits 3
Theatre Technical Elective credits 3
Free Elective Credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Theatre History Elective credits 3
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
Free Elective Credits 9
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Visual Art Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Arts Management Foundations 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 6
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 3
 Semester Credit Hours13
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 225 Arts Administration Practicum 1
AAD 315 Arts & Entertainment Industries Professional Development 3
AAD 350 Arts Venue and Patron Services Management 3
Studio Art Elective credits 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
ART 227 Gallery Management 3
AAD 308 Legal Aspects of Arts & Entertainment 3
AAD Elective credits 3
Studio Art Elective credits 3
Free Electives 3
 Semester Credit Hours15
Year 4
Fall Semester
Art History Elective credits 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Deal-Making in Arts & Entertainment 3
Free Elective credits 6
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Courses and Descriptions

AAD 121 Arts Management Foundations 3 Credits

A survey course that investigates foundations of institutional vision & mission-building, strategic planning, governance, operations, marketing and fund development for institutions which create, produce and present arts & entertainment. Students conceptualize an arts and/or entertainment business and develop summary business plan and pitch. Though the nonprofit lens is prominent for purposes of understanding the role of fundraising, commonalities in governance, management, branding marketing, community engagement and other aspects relative to both nonprofit and for-profit arts sectors are explored.

AAD 202 Commun/Marketing in Arts 3 Credits

Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.

Prerequisite(s): AAD 121 and CMP 125, or permission of instructor.

AAD 203 Arts Fundraising 3 Credits

Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.

Prerequisite(s): CMP 120 or CMP 125.

AAD 204 Arts Outreach & Education 3 Credits

This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.

Prerequisite(s): AAD 121.

AAD 225 Arts Administration Practicum 1 Credits

Under faculty advisement and project site supervision, students complete a total of three, 1-credit (33-hour) "mini-internships" or practicum projects in service to the field, sequentially in the Sophomore Fall, Sophomore Spring, and Junior Fall semesters, simultaneous to Arts Administration Lab. The first practicum project is in connection with Box Office and Patron Service to Rider Performing Arts. The second is in connection with a project of the student's choosing in service to the arts on campus or beyond. The third is in connection with a project of the student's choosing in service to the field in an outside, professional setting.

Prerequisite(s): AAD 121.

AAD 295 Art & Business of Entertainment 3 Credits

Students explore traditional and emerging models in entertainment and the impacts which social media, online service and other emerging platforms continue to have on the evolution of the industry. Students will identify and define pivotal functions and functionaries across all sectors who apply innovation, effective leadership and essential skills to produce and distribute various forms of entertainment to the masses. Through the application of a "wheel of fortune" research & analysis approach to each commercial entertainment sector, students will come to understand the multiple aspects of each (film, television, media, commercial theatre and entertainment in sports), the people who drive them and the critical functions which they serve.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 306 Music Business 3 Credits

Survey of the music business. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.

Prerequisite(s): AAD 121.

AAD 307 Touring and Production Management 3 Credits

Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.

Prerequisite(s): AAD 121 or permission of instructor.

AAD 308 Legal Aspects of Arts & Entertainment 3 Credits

A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.

Prerequisite(s): AAD 121.

AAD 309 Arts Events & Festivals Mgt 3 Credits

Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.

Prerequisite(s): AAD 121.

AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3 Credits

This course teaches foundations of professional talent management and explores the many ways by which the role of today’s artist manager has evolved and expanded, particularly in an era of “independent” artists seeking managers who can act as CEO’s. The course explores the many facets which an artist manager oversees, from launching an artist’s career to building a successful and enduring business and fan base. Topics of exploration include talent acquisition, the artist/manager partnership, contracts, strategic planning, branding and more relating to managing all key aspects of an artist’s career. Students will gain deep understanding of the dynamic roles which managers and agents play in the entertainment business as the “backbone of our industry” and of the pathways to career success as artist managers & representatives. Aspiring artists will find guidance in self-management and choosing the right partners. Other aspiring entertainment professionals will learn how to effectively engage with artist managers & agents as essential components in the broader ecology of professional arts & entertainment.

AAD 312 Deal-Making in Arts & Entertainment 3 Credits

This course explores all practical aspects of deal-making in commercial entertainment and the art of negotiation as the catalyst for success. Through forensic analysis & discussion of multiple types and structures of short and long-form agreements and the wide variety of provisions to be found therein, students will gain knowledge of key legal, historical, discipline-specific and industry-wide contexts of deal-making. Readings and lectures will focus on the nuts and bolts of negotiation – from essential research processes to finding and exercising bargaining power to knowing when to compromise and when to withdraw. Skills gained will be exercised through role-play, writing and ongoing analysis of peer and professional contracts. Students will gain and exercise deep understanding of agreements across multiple disciplines and the common elements therein including agency, personal management, personal appearance, merchandising, endorsements, creative ownership and union influence will be explored, as well as the unique characteristics which apply to distinct disciplines. For Arts & Entertainment Industries Management majors or minors only except by permission of Dean.

AAD 314 Arts/Entertainment Licensing, Distribution & Commerce 3 Credits

Licensing, distribution and commerce associated with creative output powers nearly every aspect of the arts and entertainment industries as significant brand builders and revenue-generators for intellectual property owners and producers. This course delivers foundational knowledge of the many ways by which music, theater, dance film and other media are licensed for commercial use or otherwise distributed directly to vendors and consumers. Discussion encompasses the various types and purposes of license, key points of negotiation, parties, agreements and business constructs involved in licensing and distribution deals across multiple entertainment sectors, including key elements relating to effective commerce and merchandising of same. Through readings, lectures and case-based analysis students will study the means of directly and indirectly getting works and ancillary content out into the marketplace, as well as the risks and rewards that may result. Through comparative analysis of traditional and contemporary professional agreements, students will come to understand how licensing and distribution contracts, modalities, administration and payments have evolved, and what the future holds for this vital engine of the arts & entertainment industries.

AAD 315 Arts & Entertainment Industries Professional Development 3 Credits

Arts & Entertainment Industries (AEIM) Professional Development is designed to prepare AEIM majors for successful internship and career placement, growth and development. Through this course, AEIM majors will engage in best possible selves vision mission goals and objectives-setting, transferrable skills identification and articulation, resume development, informational and formal interview skills practice and application as well as refine and package their individual portfolios comprised of final projects/portfolios from several prior courses. These and other assets, including personal web-page and social media profile work and editorial bio, will be developed in the creation of a comprehensive professional "toolkit" of assets to aid in their pre-professional and professional career pursuits. Over the course of a semester, students will work on professional communication skills including public speaking, writing, and corresponding etiquette, and interviewing techniques for both in-person and virtual meetings. Students will explore their own strengths and weaknesses through industry-leading personality and professional skills and traits analyses and how to apply them to maximal effect. Industry guests from all arts disciplines will afford "real-world" perspectives and build networking capacity. Restricted to AEIM Majors, Junior standing or above.

AAD 316 Data Analytics in Commercial Entertainment 3 Credits

Data analytics is a driving force of today’s entertainment industry as companies face new business models for creating, marketing and distributing creative output to consumers who access content anywhere, at any time and on any device. It is transforming businesses, social interactions and how entertainment is marketed and consumed. With the explosion of social media, entertainment streaming platforms and online distribution, the amount of data available has reached unprecedented levels. Hiring skilled people who know how to collect and interpret big data is crucial. This course explores the many ways by which data is used to develop detailed understanding of consumer preferences and behaviors, inform production, advertising and distribution strategies, forecast performance and help increase efficiency. Students will learn how to retrieve, analyze and apply data for successful outcomes in today’s entertainment industry, helping companies seize upon ever-expanding opportunities to utilize data to identify and understand new audiences, increase content exposure and identify new products and services.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 318 Music Publishing 3 Credits

This course teaches foundational concepts, context, tools, and function of music publishing as an essential force in today’s ever-evolving music industry. Students examine the many roles which the music publisher plays in the acquisition, market development and administration of copyrighted musical works. Through case-based analysis of the inner workings of major, independent and self-owned music publishing companies, students will gain understanding of the depth, breadth and scope of this fascinating aspect of the business. Discussion will encompass the fundamentals of copyright, types of publishing deals, income streams, registrations and collection, foreign sub-publishing deals, and the rights and royalties applicable to copyrighted musical work. Students will also learn how music is licensed for use in film, television, advertising, theatrical performance, game and other forms of interactive media, as well as an overview of the administrative aspects of these uses and the ways by which legislative action impacts opportunities and earnings of copyright holders. Lastly, students will explore the creative and administrative responsibilities involved in establishing their own music publishing company.

AAD 322 Policy Perspectives on Arts & Entertainment 3 Credits

This course delivers foundational knowledge of the historical evolution, current state, and anticipated future of legislative actions, general policies and protocols impacting the many diverse components of arts and entertainment. Students will gain understanding of the several stakeholders, advocates and allies involved in the process of shaping policy and effectuating legislation, from lobbyists and industry leaders to politicians and the constituents whom they represent. Discussion will also encompass the expanding role and reach of the internet and streaming services which have often driven, and too often outpaced legislative agendas, putting the rights and benefits of intellectual property owners at risk through inequitable compensation practices, usurping of rights and expanding of global piracy. Case-based analysis will afford insight into current and anticipated lobbying agendas, legislative action (or inaction) on Capitol Hill, resolutions in process and recent legislation in action. Students will create an advocacy campaign around a pertinent issue facing arts & entertainment today, and strategize an effective lobbying process in order to gain direct insight and inspiration to become lifelong agents for change.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 308.

AAD 350 Arts Venue and Patron Services Management 3 Credits

Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.

Prerequisite(s): AAD 121.

AAD 351 Crossing Cultural Borders 3 Credits

Course includes two weeks at an international arts organization, meeting and shadowing administrative staff, studying management styles, finance, and operational procedures, and attending all possible events during the visit. Travel fee required. May be repeated.

Prerequisite(s): Junior standing.

AAD 375 Special Topics: Arts Admin 3 Credits

Intensive study or activity in a specific area of Arts Administration. The content will vary with social/cultural events and/or interests and qualifications of the professor. May be repeated for credit. Fee may be required.

Prerequisite(s): AAD 121 or CBA 110 or permission of instructor.

AAD 401 New York Arts Network 3 Credits

Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 490 Independent Research and Study 1-4 Credits

This self-motivated, self-directed course culminates in a complete project. The student and the faculty advisor will mutually develop the scope of each project. It will be designed to demonstrate the student’s entrepreneurial skills and provide an opportunity for practical application of the curriculum.

Prerequisite(s): AAD 202, AAD 203, and either AAD 121 or CBA 110.

AAD 491 Arts Management Internship 3-12 Credits

Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.

Prerequisite(s): Junior standing.