Business Analytics

Program Overview

Due to technological advancements and exponential growth in data, businesses are increasingly relying on the use of analytics to create new opportunities, address business challenges and outperform their peers. Companies such as Google, Facebook, Amazon, and LinkedIn rise above their competition through continual innovations driven by actionable business insights uncovered from analyzing their data. With the increasing demand for professionals who are capable of sifting through zettabytes of data to uncover insights and find business value, there is a shortage of talent in the analytics space.

Curriculum Overview

The structure of the program consists of six required courses and two elective courses. The six required courses provide core data analytics skills that are ubiquitously applicable for all analytics professionals. The two electives provide various track options that allow students to customize their program of study based on their choice of career path and interest in a specific industry or a business functional area.

Another key feature of the program is its emphasis on experiential learning through course projects embedded in multiple required courses and a practicum/capstone course that gives students the opportunity to apply their analytical skills to solve a real business problem and to communicate their findings to real-world clients. 

Degree Offered

  • B.S.B.A. in Business Analytics
  • Minor in Business Analytics

Contact

William Amadio, PhD
Associate Professor
Sweigart Hall 368
609-896-5254
amadio@rider.edu

Business Analytics Major Requirements

(24 credits)

BDA 205Introduction to Business Data Analytics3
BDA 360Optimization and Stimulation3
BDA 398Business Data Analytics Practicum3
CIS 330Database Management3
CIS 350Practical Business Analytics with Excel3
CIS 360Data Mining3
Choose two courses from one of the following tracks:6
Marketing Track
Marketing Research
Marketing Web Analytics
Finance Track
Investments
Financial Modeling
Derivatives
Programing Track
Object-Oriented Programming
Computer Science I
Statistics Track
Quantitative Meth Bus Forecast
Regression/Analysis Variance
Global Supply Chain Management Track
Introduction to Global Supply Chain Mgt.
Supply Chain External Focus: Customer and Supplier Logistics
Supply Chain Internal Focus: Firm Operations
Health Care Management Track
Seminar in Economic Research
Population Healthcare Management
Sport Analytics Track
Introduction to the Business of Sports
Sports Analytics
Total Credits24

Business Analytics Minor Requirements

(15 credits)

The Minor in Business Analytics is open to all Rider students.

Prerequisite Courses
CIS 185Information Systems Essentials 13
Statistical Methods I
Required Courses 29
Database Management
Practical Business Analytics with Excel
Data Mining
Select two of the following:6
Accounting Info Systems
Seminar in Economic Research
Financial Modeling
Population Healthcare Management
Marketing Research
Marketing Web Analytics
Quantitative Meth Bus Forecast
Regression/Analysis Variance
Total Credits15

4 Year Academic Plan

The following educational plan is provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.

Plan of Study Grid
Year 1
Fall SemesterCredits
CIS 185 Information Systems Essentials 1 3
CMP 120 Expository Writing 3
MSD 105 Quantitative Methods for Business 2 3
Natural Science Elective 3
Social Science Elective 3
 Semester Credit Hours15
Spring Semester
CBA 102 Career Plan & Perspective I 3 1
CMP 125 Research Writing 3
ECO 200 Principles of Macroeconomics 3
MKT 200 Marketing Principles 3
MSD 200 Statistical Methods I 3
Humanities Elective 3
 Semester Credit Hours16
Year 2
Fall Semester
ACC 210 Introduction to Accounting 3
CBA 202 Career Plan & Perspect II 3 1
COM 290 Professional/Strategic Speech 3
ECO 201 Principles of Microeconomics 3
MGT 201 Fund Management & Org Behavior 3
MSD 201 Statistical Methods II 3
 Semester Credit Hours16
Spring Semester
ACC 220 Managerial Uses of Accounting 3
BDA 205 Introduction to Business Data Analytics 3
FIN 220 Introduction to Finance 3
Global Cultural Liberal Arts Elective 3
Leadership Elective 3
 Semester Credit Hours15
Year 3
Fall Semester
BUS 300 The Legal and Ethical Environment of Business 3
CBA 302 Career Plan & Perspect III 3 1
CIS 330 Database Management 3
Major Elective 1 3
International Business Elective 3
Free Elective 3
 Semester Credit Hours16
Spring Semester
CIS 360 Data Mining 3
CIS 385
Management Information Systems
or Management Information Systems for Global Supply Chain Management
3
MSD 340 Production and Operations 3
Major Elective 2 3
Free Elective 3
 Semester Credit Hours15
Year 4
Fall Semester
BDA 360 Optimization and Stimulation 3
Global Cultural Liberal Arts Elective 3
International Business Elective 3
Free Elective 3
Free Elective 3
 Semester Credit Hours15
Spring Semester
BDA 398 Business Data Analytics Practicum 3
BUS 400 Strategic Mgmt and Policy 3
CIS 350 Practical Business Analytics with Excel 3
Free Elective 3
 Semester Credit Hours12
 Total Credit Hours for Graduation120

3 Year Academic Plan

The following educational plan is provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.

Plan of Study Grid
Year 1
Fall SemesterCredits
CIS 185 Information Systems Essentials 3
CMP 120 Expository Writing 3
ECO 200 Principles of Macroeconomics 3
MSD 105 Quantitative Methods for Business 3
Science Elective 3
 Semester Credit Hours15
JTerm
MKT 200 Marketing Principles 3
 Semester Credit Hours3
Spring Semester
BDA 205 Introduction to Business Data Analytics 3
CBA 102 Career Plan & Perspective I 1
CMP 125 Research Writing 3
ECO 201 Principles of Microeconomics 3
MSD 200 Statistical Methods I 3
Social Science Elective 3
 Semester Credit Hours16
Summer Semester
ACC 210 Introduction to Accounting 3
Free Elective 1 3
 Semester Credit Hours6
Year 2
Fall Semester
CBA 202 Career Plan & Perspect II 1
COM 290 Professional/Strategic Speech 3
FIN 220 Introduction to Finance 3
MGT 201 Fund Management & Org Behavior 3
MSD 201 Statistical Methods II 3
Global Cultural Liberal Arts Elective 3
Humanities Elective 3
 Semester Credit Hours19
JTerm
Free Elective 2 3
 Semester Credit Hours3
Spring Semester
ACC 220 Managerial Uses of Accounting 3
CBA 302 Career Plan & Perspect III 1
CIS 360 Data Mining 3
CIS 385
Management Information Systems
or Management Information Systems for Global Supply Chain Management
3
Major Elective 1 3
Leadership Elective 3
 Semester Credit Hours16
Summer Semester
MSD 340 Production and Operations 3
Free Elective 3 3
 Semester Credit Hours6
Year 3
Fall Semester
BDA 360 Optimization and Stimulation 3
BUS 300 The Legal and Ethical Environment of Business 3
CIS 330 Database Management 3
Global Cultural Liberal Arts Elective 3
International Business Elective 3
Major Elective 2 3
 Semester Credit Hours18
JTerm
Free Elective 4 3
 Semester Credit Hours3
Spring Semester
BDA 398 Business Data Analytics Practicum 3
BUS 400 Strategic Mgmt and Policy 3
CIS 350 Practical Business Analytics with Excel 3
International Business Elective 3
Free Elective 5 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120
  • Assumes no AP or other credits transferred into Rider University.
  • Students are required to take 6 credits of International Business Electives.
  • Business Honors students may have a different course sequence.
  • Global Cultural Liberal Arts Electives can be satisfied by courses that are designated as global cultural liberal arts including language courses at the 101-level or above.
  • For the Leadership Elective, choose from LDP 398 Co-op Experience Seminar, LDP 200 Foundations of Leadership, LDP 220 Service Learning Through MOB, MGT 355 Team Management, or MGT 363 Management Skills.
  • Students are strongly suggested to complete a credit-bearing experiential course (e.g., internship, co-op, study tour, study abroad, ENT 448 Seminar in Small Business Consulting, ECO 450 Seminar in Economic Research).

Courses and Descriptions

BDA 205 Introduction to Business Data Analytics 3 Credits

The primary objective of this course, as the introductory course in a business analytics sequence, is to familiarize students with business analytics and its value, application, and implications in various contexts. This course will utilize lectures, case studies, and guest speeches, and have a major hands-on component. The textbook and lectures will provide conceptual and theoretical knowledge about business analytics, and the students will be introduced in class to various tools and methods for analyzing and visualizing data. Case studies and guest speeches will expose the students to best practices as well as current and practical issues surrounding business analytics in today's organizations.

Prerequisite(s): CIS 185.

BDA 360 Optimization and Stimulation 3 Credits

This course is designed to provide undergraduate students with the current knowledge and practice of optimization and simulation in business analytics. Optimization is an area in business analytics that finds the optimal, or most efficient, way of using limited resources to achieve the objectives of an individual or a business. Simulation is a technique that measures and describes various characteristics of the bottom-line performance measure of a model when one or more values for the independent variables are uncertain. The main focus of this course will be on developing modeling skills by using Excel (and Analytic Solver add-on) to gain insights into a wide variety of business decision problems. First, they will learn how to analyze the problem and choose an appropriate optimization/simulation method. Next, they learn how to formulate the problem in a format that can be implemented in a spreadsheet. Then, they will be taught to use Excel with add-on to solve the problem. Once the results are obtained, the students will be trained to interpret them and conduct sensitivity analyses. Eventually, the students are required to make a recommendation to managers after considering some implementation issues.

Prerequisite(s): BDA 205- Introduction to Business Data Analytics.

BDA 398 Business Data Analytics Practicum 3 Credits

This course develops and sharpens the skills for a successful career in analytical business consulting, such are analysis, critical thinking, presentation, problem solving, and teamwork. This class will develop skills in each of these areas through discussion of the principles underlying best practices and feedbacks in a series of applied exercises and cases that will prepare students to obtain and succeed in analytical business consulting problems. The students will analyze the data provided by professionals from experts in the field, and they will present the project at the end of the semester.

Prerequisite(s): BDA 205; MSD 201 Statistical Methods II; Junior or Senior Standing; Completion of 12 credit hours in business analytics coursework or Permission of Instructor.