Marketing Major Requirements
Students are required to complete one of the four concentrations shown below :
Tracks for the Marketing Major
(24 credits)
- General Marketing
- Advertising
- Digital Marketing
- Professional Selling
- Health Care and Pharmaceutical Marketing
General Marketing Track
(24 credits)
| Code | Title | Credits |
|---|---|---|
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Four additional Marketing (MKT) Elective courses are required 1 | 12 | |
| Total Credits | 24 | |
- 1
In addition to any MKT course, students may also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing Electives.
Advertising Track
(24 credits)
| Code | Title | Credits |
|---|---|---|
| Complete the following courses: | ||
| MKT 205 | Advertising Principles | 3 |
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 375 | Digital Advertising and Social Media | 3 |
| MKT 435 | Advertising Campaigns | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Select one of the following Professional Skills courses: | 3 | |
| Digital Publication Design 1 | ||
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Customer Focus | ||
| Health Care Marketing | ||
| Case Analysis & Presentation 2 | ||
| Internship-Based Indep Study 2 | ||
| Total Credits | 24 | |
- 1
This course can count as a required social science elective. If counted as a social science elective, you must complete an additional 3-credit free elective.
- 2
In addition to any MKT course, students may also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing electives.
Digital Marketing Track
(24 credits)
| Code | Title | Credits |
|---|---|---|
| Select one of the following: | 3 | |
| Introduction to Visual Data Analytics | ||
| Digital Publication Design 1 | ||
| Complete the following courses: | ||
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 367 | Marketing Web Analytics | 3 |
| MKT 375 | Digital Advertising and Social Media | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Select one of the following Professional Skills courses: | 3 | |
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Customer Focus | ||
| Health Care Marketing | ||
| Internship-Based Indep Study 2 | ||
| Case Analysis & Presentation 2 | ||
| Total Credits | 24 | |
- 1
This course can count as a required social science elective. If you count it as a social science elective, you must complete an additional 3-credit free elective.
- 2
In addition to any MKT course, students may also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing electives.
Professional Selling Track
(24 credits)
| Code | Title | Credits |
|---|---|---|
| Complete the following courses: | ||
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| MGT 346 | Negotiation | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 440 | Sales Management | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Select one of the following Professional Skills courses: | 3 | |
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Customer Focus | ||
| Health Care Marketing | ||
| Internship-Based Indep Study 1 | ||
| Case Analysis & Presentation 1 | ||
| Total Credits | 24 | |
- 1
In addition to any MKT course, students may also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing electives.
Health Care and Pharmaceutical Marketing Track
(24 credits)
| Code | Title | Credits |
|---|---|---|
| Complete the following courses: | ||
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 380 | Health Care Marketing | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Select one of the following: | 3 | |
| Introduction to Health Care | ||
or BUS 315 | Health Care Law, Ethics & Policy | |
| Select one of the following Professional Skills courses: | 3 | |
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Customer Focus | ||
| Internship-Based Indep Study 1 | ||
| Case Analysis & Presentation 1 | ||
| Total Credits | 24 | |
- 1
In addition to any MKT course, students can also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing electives.
Digital Marketing & Advertising
(24 credits)
| Code | Title | Credits |
|---|---|---|
| Complete the following courses: | ||
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 367 | Marketing Web Analytics | 3 |
| MKT 375 | Digital Advertising and Social Media | 3 |
| MKT 444 | Special Topics in Marketing | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Select one of the following Professional Skills courses: | 3 | |
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Customer Focus | ||
| Health Care Marketing | ||
| Internship-Based Indep Study 1 | ||
| Case Analysis & Presentation 1 | ||
| Total Credits | 24 | |
- 1
In addition to any MKT course, students can also take CBA 320 and MKT 491 (with prior approval by the Marketing advisor; GPA requirement of 2.75) as Marketing electives.
Marketing Minor for Non-business Majors
Overview
Designed for non-business majors at Rider University, the Marketing minor equips students with valuable insights and skills to complement their primary area of study. Whether you're studying the arts, communication, media, or health sciences, adding a Marketing minor can enhance your academic experience and expand your career possibilities.
Through engaging coursework, students explore essential marketing concepts and practices, with the option to dive into specialties like advertising, digital marketing, and sales. Designed to complement your major, the minor provides the practical knowledge and strategic thinking skills needed to apply marketing principles in real-world settings.
This program is especially beneficial for students in majors such as:
- Acting for Film, Television, and Theater
- Arts and Entertainment Industries Management
- Communication Studies
- Dance
- Exercise Science
- Film and Television
- Game and Interactive Media Design
- Graphic Design
- Journalism
- Music Direction, Production, and Theater
- Public Relations
- Radio and Broadcasting
- Social Media Strategies
- Sports Media
Marketing Minor for Non-business Majors Requirements
(15 credits)
All Marketing minor students must successfully achieve grades of C- or better in each of these marketing courses:
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKT 200 | Marketing Principles | 3 |
| MKT 320 | Consumer Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| Select two of the following: | 6 | |
| Retailing Management | ||
| Service Marketing | ||
| Sports Marketing | ||
| Business to Business Marketing | ||
| Hospitality and Tourism Marketing | ||
| Advertising Media Strategies | ||
| Personal Selling | ||
| Customer Focus | ||
| Marketing Web Analytics | ||
| Digital Advertising and Social Media | ||
| Health Care Marketing | ||
| Sales Management | ||
| Total Credits | 15 | |
*Students will need the Marketing department's permission to enroll in any of the following courses as a part of the minor program: MKT 444, MKT 469, MKT 490, MKT 491.
Sales Minor for Business Majors
Sales Minor with Optional SAP Student Award Certificate
Sales Minor for Business Majors
Sales Minor with SAP Student Award Certificate
Sales Minor for Business Majors
(18 credits not including prerequisite coursework)
| Code | Title | Credits |
|---|---|---|
| MKT 340 | Personal Selling | 3 |
| MKT 440 | Sales Management | 3 |
| MGT 346 | Negotiation | 3 |
| Select three of the following electives: | 9 | |
| Intro to Law: Contracts | ||
| Integrated Business with SAP | ||
| Data Mining | ||
| Project Management | ||
| Enterprise Integration | ||
| Managing Your Money | ||
or FIN 305 | Personal Financial Planning | |
| Management Skills | ||
| Service Marketing | ||
| Business to Business Marketing | ||
| Consumer Behavior | ||
| Total Credits | 18 | |
Optional SAP Student Award Certificate
| Code | Title | Credits |
|---|---|---|
| Students must take three of the following electives in addition to the three required courses for a total of 18 credits: | ||
| Integrated Business with SAP | ||
| Data Mining | ||
| Enterprise Integration | ||
| Management Information Systems for Global Supply Chain Management | ||
The sales minor is open to all students at the University. For students pursuing a major in the Norm Brodsky College of Business, no more than two courses in the minor can be double counted as satisfying either core or major requirements.
Concentration in Financial Services
(12 credits)
This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills, including banking, investment banking, and insurance.
The concentration is available to Finance or Marketing majors in the Norm Brodsky College of Business. Students majoring in Finance are required to complete 12 credit hours in marketing coursework; students majoring in Marketing are required to complete 12 credit hours in finance coursework.
Finance majors may only select this program as a second concentration after they select a primary concentration such as Private Wealth Management.
Finance Majors
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKT 340 | Personal Selling | 3 |
| MKT 440 | Sales Management | 3 |
| Elective Courses | ||
| Select two of the following: | 6 | |
| Service Marketing | ||
| Business to Business Marketing | ||
| Consumer Behavior | ||
| Marketing Research | ||
| Independent Research and Study | ||
| Internship-Based Indep Study | ||
| Total Credits | 12 | |
Marketing Majors
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| FIN 305 | Personal Financial Planning | 3 |
| FIN 307 | Financial Markets & Institutions | 3 |
| FIN 312 | Investments | 3 |
| Elective Courses | ||
| Select one of the following: | 3 | |
| Financial Modeling | ||
| Fixed Income and Derivatives | ||
| Investment Analysis | ||
| Total Credits | 12 | |
Graduation Requirement
To complete the concentration, students must achieve a minimum GPA of 2.5 in the concentration coursework, and a minimum grade of "C" in each of the concentration courses.
For information on the Concentration in Financial Services for Finance or Marketing majors please contact:
Anubha Mishra, Ph.D.
Associate Professor and Chairperson
Sweigart Hall
(609) 895-5513
amishra@rider.edu
4 Year Academic Plan of Study
The following educational plan is provided as a sample only. Rider students who do not declare a major during their freshman year; who are in a Continuing Education Program; who change their major; or who transfer to Rider may follow a different plan to ensure a timely graduation. Each student, with guidance from their academic advisor, will develop a personalized educational plan.
General Marketing Track
Digital Marketing and Advertising Track
Health Care and Pharmaceutical Track
Professional Selling Track
General Marketing Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Year 2 | ||
| Fall Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| BDA 201 | Introduction to Business Analytics | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| CBA 236 | Career Planning | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| Marketing Major Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MKT 330 | International Marketing | 3 |
| Leadership Elective | 3 | |
| Free Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CIS 385 | Management Information Systems | 3 |
| MSD 301 | Operations Management | 3 |
| MKT 366 | Marketing Research | 3 |
| Marketing Major Elective 2 | 3 | |
| Liberal Arts Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Year 4 | ||
| Fall Semester | ||
| Marketing Major Elective 3 | 3 | |
| International Business Elective | 3 | |
| Liberal Arts Elective 4 | 3 | |
| Free Elective 2 | 3 | |
| Free Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Marketing Major Elective 4 | 3 | |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Digital Marketing and Advertising Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Year 2 | ||
| Fall Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| BDA 201 | Introduction to Business Analytics | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| CBA 236 | Career Planning | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| MKT 330 | International Marketing | 3 |
| Semester Credit Hours | 15 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MKT 367 | Marketing Web Analytics | 3 |
| MKT 331 Advertising Media Strategies | 3 | |
| Leadership Elective | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CIS 385 | Management Information Systems | 3 |
| MSD 301 | Operations Management | 3 |
| MKT 366 | Marketing Research | 3 |
| Liberal Arts Elective 3 | 3 | |
| Free Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Year 4 | ||
| Fall Semester | ||
| MKT 375 | Digital Advertising and Social Media | 3 |
| International Business Elective | 3 | |
| Liberal Arts Elective 4 | 3 | |
| Free Elective 2 | 3 | |
| Free Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Health Care and Pharmaceutical Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Year 2 | ||
| Fall Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| BDA 201 | Introduction to Business Analytics | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| CBA 236 | Career Planning | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| Semester Credit Hours | 15 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| MKT 366 | Marketing Research | 3 |
| Leadership Elective | 3 | |
| Free Elective 1 | 3 | |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| HTH 205 or BUS 315 |
Introduction to Health Care or Health Care Law, Ethics & Policy |
3 |
| MKT 380 | Health Care Marketing | 3 |
| MSD 301 | Operations Management | 3 |
| Liberal Arts Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Year 4 | ||
| Fall Semester | ||
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| Liberal Arts Elective 4 | 3 | |
| Free Elective 2 | 3 | |
| Free Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| International Business Elective | 3 | |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Professional Selling Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Year 2 | ||
| Fall Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| BDA 201 | Introduction to Business Analytics | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| CBA 236 | Career Planning | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Semester Credit Hours | 15 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| Leadership Elective | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| MKT 366 | Marketing Research | 3 |
| MSD 301 | Operations Management | 3 |
| Liberal Arts Elective 3 | 3 | |
| Free Elective 1 | 3 | |
| Semester Credit Hours | 15 | |
| Year 4 | ||
| Fall Semester | ||
| MGT 346 | Negotiation | 3 |
| International Business Elective | 3 | |
| Liberal Arts Elective 4 | 3 | |
| Free Elective 2 | 3 | |
| Free Elective 3 | 3 | |
| Semester Credit Hours | 15 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 440 | Sales Management | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
- 1
CIS 185 Information Systems Essentials and CBA 110 Business in Action can be taken in the Fall or Spring of Year 1.
- 2
Students may be required to take MSD 104 Intro to Quantitative Methods based on placement. MSD 104 counts as a 3-credit Free Elective.
Notes:
- The plans above assume no AP or other credits were transferred into Rider University.
- Business Honors students may have a different sequence.
- For the Leadership Elective, select either LDP 398 Co-op Experience Seminar, LDP 200 Foundations of Leadership, MGT 330 Ethical Management, MGT 355 Team Management, or MGT 363 Management Skills.
- Students must take four liberal arts electives; 3 credits must be in Natural Science, 3 credits must be in Social Science, 3 credits must be in Humanities, and 3 credits may be any other course offered by the College of Arts and Sciences.
- Students are required to complete 6 credits of International Business electives. Marketing majors may only count 3 credits of International Business electives in their major.
- Students are strongly suggested to complete a credit-bearing experiential course (e.g., internship, co-op, study tour, study abroad, ENT 448 Seminar in Small Business Consulting, or ECO 450 Seminar in Economic Research.)
3 Year Academic Plan of Study
The following educational plan is provided as a sample only. Rider students who do not declare a major during their freshman year; who are in a Continuing Education Program; who change their major; or who transfer to Rider may follow a different plan to ensure a timely graduation. Each student, with guidance from their academic advisor, will develop a personalized educational plan.
General Marketing Track
Digital Marketing and Advertising Track
Health Care and Pharmaceutical Track
Professional Selling Track
General Marketing Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Semester Credit Hours | 15 | |
| JTerm | ||
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Summer Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 6 | |
| Year 2 | ||
| Fall Semester | ||
| BDA 201 | Introduction to Business Analytics | 3 |
| CBA 236 | Career Planning | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| Marketing Major Elective 1 | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| MKT 366 | Marketing Research | 3 |
| Leadership Elective | 3 | |
| Liberal Arts Elective 3 | 3 | |
| International Business Elective | 3 | |
| Semester Credit Hours | 18 | |
| Summer Semester | ||
| MSD 301 | Operations Management | 3 |
| Free Elective 2 | 3 | |
| Semester Credit Hours | 6 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| MKT 330 | International Marketing | 3 |
| Marketing Major Elective 2 | 3 | |
| Marketing Major Elective 3 | 3 | |
| Liberal Arts Elective 4 | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 3 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Marketing Major Elective 4 | 3 | |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Digital Marketing & Advertising Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Semester Credit Hours | 15 | |
| JTerm | ||
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Summer Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 6 | |
| Year 2 | ||
| Fall Semester | ||
| BDA 201 | Introduction to Business Analytics | 3 |
| CBA 236 | Career Planning | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| MKT 331 Advertising Media Strategies | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| MKT 366 | Marketing Research | 3 |
| MKT 375 | Digital Advertising and Social Media | 3 |
| Leadership Elective | 3 | |
| International Business Elective | 3 | |
| Semester Credit Hours | 18 | |
| Summer Semester | ||
| MSD 301 | Operations Management | 3 |
| Free Elective 2 | 3 | |
| Semester Credit Hours | 6 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| MKT 330 | International Marketing | 3 |
| MKT 367 | Marketing Web Analytics | 3 |
| Liberal Arts Elective 3 | 3 | |
| Liberal Arts Elective 4 | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 3 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Health Care and Pharmaceutical Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Semester Credit Hours | 15 | |
| JTerm | ||
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Summer Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 6 | |
| Year 2 | ||
| Fall Semester | ||
| BDA 201 | Introduction to Business Analytics | 3 |
| CBA 236 | Career Planning | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| MKT 366 | Marketing Research | 3 |
| Leadership Elective | 3 | |
| Liberal Arts Elective 3 | 3 | |
| International Business Elective | 3 | |
| Semester Credit Hours | 18 | |
| Summer Semester | ||
| MSD 301 | Operations Management | 3 |
| Free Elective 2 | 3 | |
| Semester Credit Hours | 6 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| Liberal Arts Elective 4 | 3 | |
| Free Elective 3 | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 4 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| HTH 205 or BUS 315 |
Introduction to Health Care or Health Care Law, Ethics & Policy |
3 |
| MKT 380 | Health Care Marketing | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
Professional Selling Track
| Year 1 | ||
|---|---|---|
| Fall Semester | Credits | |
| CBA 110 | Business in Action 1 | 3 |
| CIS 185 | Information Systems Essentials 1 | 3 |
| CMP 120 | Seminar in Writing and Rhetoric | 3 |
| ECO 200 | Principles of Macroeconomics | 3 |
| MSD 105 | Quantitative Methods for Business 2 | 3 |
| Semester Credit Hours | 15 | |
| JTerm | ||
| Liberal Arts Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| CMP 125 | Seminar in Writing and Research | 3 |
| ECO 201 | Principles of Microeconomics | 3 |
| MKT 200 | Marketing Principles | 3 |
| MSD 205 | Business Statistics | 3 |
| Liberal Arts Elective 2 | 3 | |
| Semester Credit Hours | 15 | |
| Summer Semester | ||
| ACC 210 | Introduction to Accounting | 3 |
| MKT 320 | Consumer Behavior | 3 |
| Semester Credit Hours | 6 | |
| Year 2 | ||
| Fall Semester | ||
| BDA 201 | Introduction to Business Analytics | 3 |
| CBA 236 | Career Planning | 3 |
| COM 290 | Professional/Strategic Speech | 3 |
| FIN 220 | Introduction to Finance | 3 |
| MGT 201 | Fund Management & Org Behavior | 3 |
| 3 credits of MKT Professional Skills. Check the Major Requirements tab on the main page for more details. | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 1 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| ACC 220 | Managerial Uses of Accounting | 3 |
| CBA 212 | Business Communications | 3 |
| MKT 366 | Marketing Research | 3 |
| Leadership Elective | 3 | |
| Liberal Arts Elective 3 | 3 | |
| International Business Elective | 3 | |
| Semester Credit Hours | 18 | |
| Summer Semester | ||
| MSD 301 | Operations Management | 3 |
| Free Elective 2 | 3 | |
| Semester Credit Hours | 6 | |
| Year 3 | ||
| Fall Semester | ||
| BUS 300 | The Legal and Ethical Environment of Business | 3 |
| CIS 385 or GSC 385 |
Management Information Systems or Management Information Systems for Global Supply Chain Management |
3 |
| MGT 346 | Negotiation | 3 |
| MKT 330 | International Marketing | 3 |
| MKT 340 | Personal Selling | 3 |
| Liberal Arts Elective 4 | 3 | |
| Semester Credit Hours | 18 | |
| JTerm | ||
| Free Elective 3 | 3 | |
| Semester Credit Hours | 3 | |
| Spring Semester | ||
| BUS 400 | Strategic Management and Policy | 3 |
| MKT 440 | Sales Management | 3 |
| MKT 460 | Marketing Management Seminar | 3 |
| Free Elective 4 | 3 | |
| Free Elective 5 | 3 | |
| Semester Credit Hours | 15 | |
| Total Credit Hours for Graduation | 120 | |
- 1
CIS 185 Information Systems Essentials and CBA 110 Business in Action may be taken in the Fall or Spring of Year 1.
- 2
Students may be required to take MSD 104 Intro to Quantitative Methods based on placement. MSD 104 counts as a 3-credit Free Elective.
Additional Notes:
- The above plans assume no AP or other credits were transferred into Rider University.
- Business Honors students may have a different sequence.
- For the Leadership Elective, select from LDP 398 Co-op Experience Seminar, LDP 200 Foundations of Leadership, MGT 330 Ethical Management, MGT 355 Team Management, or MGT 363 Management Skills.
- Students must take four liberal arts electives; 3 credits must be in Natural Science, 3 credits must be in Social Science, 3 credits must be in Humanities, and 3 credits may be from any other course offered by the College of Arts and Sciences.
- Students are required to complete 6 credits of International Business electives. Marketing majors may only count 3 credits of International Business electives in their major.
- Students are strongly suggested to complete a credit-bearing experiential course (e.g., internship, co-op, study tour, study abroad, ENT 448 Seminar in Small Business Consulting, or ECO 450 Seminar in Economic Research.)
Courses and Descriptions
MKT 200 Marketing Principles 3 Credits
This course examines market characteristics, consumer buying habits and motives, and functions of marketing within the framework of the strategic marketing planning process. Concepts and current practices in product development, pricing, promotion, distribution, and international marketing are studied.
Prerequisite(s): 15 credits.
MKT 205 Advertising Principles 3 Credits
Basic theory, functions, principles, and applications of advertising are the focus of this course. The relation of advertising to our economy, the advertising department and the ad agency, selection of media, advertising practices, and the use of research to improve advertising techniques are covered.
Prerequisite: MKT 200.
MKT 250 Retailing Management 3 Credits
The principles underlying successful retailing are analyzed within the framework of the strategic-planning process. Topics covered include location, merchandise planning, customer service, image, atmosphere, layout, pricing, promotion, personnel and operations management.
Prerequisite(s): MKT 200.
MKT 260 Service Marketing 3 Credits
Focuses on the unique challenges of managing services and delivering quality service to customers. Emphasis is placed on the total organization, and how effective marketing and customer focus must be coordinated across multiple functions. The course is applicable to service organizations and to organizations that depend on service excellence for competitive advantage. Topics include customer-focused management, and customer satisfaction, retention, lifetime value and profitability. Students will learn to map services, understand customer expectations, and develop relationship marketing strategies.
Prerequisite(s): MKT 200.
MKT 280 Sports Marketing 3 Credits
The course focuses on the unique challenges of marketing sports at a variety of levels: youth, college, professional, and international. The challenges of attracting and retaining fans and participants as well as of building and maintaining strong brand identity are at the heart of the course content. By evaluating case studies and examining current issues in sports marketing, students will gain an understanding of what it means to be a professional marketer of a sports organization and/or event.
Prerequisite(s): MKT 200.
MKT 308 Conflict & Conflict Resolution 3 Credits
Focuses on understanding the meaning of conflict and strategies for its resolution. The course examines the ways conflict functions in various social contexts including professional, community, family, education, and international relations. Traditional models of adjudication will be compared to alternative forms of dispute resolution. Students will be introduced to research on the practice and effectiveness of various forms of conflict and conflict resolution. Students will participate in various class exercises, including role-plays, simulations, and case studies.
MKT 310 Business to Business Marketing 3 Credits
This course examines the business-to-business marketplace, and the planning and control tools used by its entities in managing the product, pricing, promotion, channel and supply chain management strategies.
Prerequisite(s): MKT 200; junior or senior standing.
MKT 316 Hospitality and Tourism Marketing 3 Credits
The Hospitality and Tourism Marketing course explores the diverse challenges and issues facing managers tasked with marketing hospitality and tourism organizations and destinations. Issues of identifying and developing strategic opportunities, creating and delivering value to customers, and managing the marketing function will be examined as they relate to a range of organizations within the hospitality and tourism industry. By evaluating case studies and examining current issues facing the industry, students will be better prepared to function as professionals in this industry who can analyze marketing opportunities and develop marketing strategies that deliver value to both the organization and its customers. Pre-requisite(s): MKT 200.
MKT 320 Consumer Behavior 3 Credits
The nature and determinants of consumer behavior are studied, with attention given to the influence of socio-psychological factors such as personality, small groups, demographic variables, social class, and culture on the formation of consumer attitudes, consumption patterns, and purchasing behavior.
Prerequisite(s): MKT 200.
MKT 330 International Marketing 3 Credits
This course examines the global marketplace and the complexities of its environmental influences, and necessary adaptations in formulating the strategies for product, pricing, promotion, channel and supply chain management.
Prerequisite(s): MKT 200; 30 credits completed.
MKT 340 Personal Selling 3 Credits
Examines persuasive techniques utilized in sales presentations conducted on a person-to-person basis. Major course emphasis is on developing effective selling techniques; understanding the company, its products and the role of the salesperson in implementing product/market strategies; understanding the customers and the selling environment; application of effective sales presentation techniques; recognizing selling opportunities and careers.
Prerequisite(s): MKT 200; 30 credits completed.
MKT 345 Customer Focus 3 Credits
Marketing supply chain management programs are concerned with the creation and delivery of value to customer and organizations. No longer simply the domain of the warehouse manager or logistics director, supply chain management is viewed by most companies as a mission-critical element. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. This course will teach the student the essential role of marketing in all aspects of successful supply chain management - relationship management, technological and financial - and it will help the student understand the structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or end users.
Prerequisite(s): MKT 200; junior & senior standing.
MKT 350 Retailing Management 3 Credits
The principles underlying successful retailing are analyzed within the framework of the strategic-planning process. Topics covered include location, merchandise planning, customer service, image, atmosphere, layout, pricing, promotion, personnel and operations management.
Prerequisite(s): MKT 200; junior & senior standing.
MKT 366 Marketing Research 3 Credits
Topics include specific research procedures in gathering, processing, analyzing, and presenting information relevant to marketing problems: advertising planning and effectiveness; product development; distribution channels; sales techniques; consumer behavior; and forecasting. Student learning about research planning, implementation, and interpretation is facilitated by the use of projects or cases.
MKT 367 Marketing Web Analytics 3 Credits
This course teaches web analytics through practical applications with a focus on deriving actionable insights. It provides a broad overview of key web analytics strategies, concepts, issues, challenges and tools. Topics covered include: • How to choose a web analytics tool • Metrics and key performance indicators • Best ways to analyze effectiveness of blogs, marketing campaigns, SEO, SEM and emails • How to utilize quantitative, qualitative and competitive tools to derive actionable insights • How to optimize web sites by incorporating testing and experimentation • Analytics in social, mobile and video • Best practices and pitfalls in web analytics.
Prerequisite(s): MKT 200; junior or senior standing.
MKT 369 International Advertising 3 Credits
This course introduces students to the general landscape of international advertising with emphasis on understanding the opportunities and challenges entailed in international advertising management. The course will cover the subject from three aspects, including the international advertising environment, the international advertising industry, and international advertising strategies.
Prerequisite: MKT 200; 30 credits completed.
MKT 370 Internet Marketing 3 Credits
This course emphasizes the discipline of internet marketing, including practices of leading online marketing companies, state of the art online research and demonstrates how the Internet is creating value for customers and profits for businesses while also fitting into a firm’s complete marketing strategy. This course will provide a strategic and tactical toolkit for the online marketer, help students understand how and why the Internet is changing traditional marketing and allow students to develop the skills, strategies and tactics important to develop successful Internet marketing plans.
Prerequisite(s): MKT 200 and CIS 185; junior & senior standing.
MKT 375 Digital Advertising and Social Media 3 Credits
This course surveys the concepts, principles, practices and industry standards of digital advertising, including standard display and rich media advertising, search advertising, email advertising, game advertising, and mobile advertising. It also introduces the strategies and tactics in social media marketing. The course emphasizes a strategic, holistic view of digital advertising and social media as marketing communication tools that are situated in the marketing strategic framework and employed to engage consumers in community building.
Prerequisite(s): MKT 200; junior & senior standing.
MKT 380 Health Care Marketing 3 Credits
The purpose of this course is to introduce students to the role, functions and tasks of healthcare marketing. Attention is devoted to applying basic marketing principles to the healthcare sector. Marketing decision making and analysis will be emphasized through the use of cases and current readings that focus on a variety of healthcare organizations, including hospitals, assisted living facilities, MCOs, and pharmaceutical companies.
Prerequisite(s): MKT 200; junior & senior standing.
MKT 435 Advertising Campaigns 3 Credits
This capstone course for advertising majors provides an opportunity for students to plan comprehensive advertising campaigns. Coverage includes segmentation research, creative development of the campaign, media planning, and determining advertising effectiveness. Integration of advertising into the marketing program will be emphasized.
Prerequisite(s): MKT 205 + additional 9 credits from the Marketing courses for the Advertising Concentration; senior standing.
MKT 440 Sales Management 3 Credits
By means of lectures, discussions, and case studies, the field of marketing management is analyzed from the viewpoint of sales executives. The responsibilities for planning and administering personal selling operations are emphasized. Considerable attention is given to other activities for which sales executives may be wholly or jointly responsible, such as decision making on promotion and brand management.
Prerequisite(s): MKT 200 and senior standing.
MKT 444 Special Topics in Marketing 3 Credits
The study of a topic (or combination of topics) that represents some dimension of marketing or has important and direct implications for marketing management. Theoretical foundations, as well as special applications of marketing decision-making, may be explored. Readings, research, lectures, discussions, or other appropriate methods are employed to stimulate student learning.
Prerequisite(s): MKT 200; any additional prereqs requested by the instructor.
MKT 460 Marketing Management Seminar 3 Credits
This capstone course for marketing majors employs a top management approach to the overall marketing task, including planning, organizing, controlling, and integrating all the activities of the marketing program. Integration of marketing with other operations of the business unit is emphasized. Major problems and current trends are identified and analyzed through case discussion. Required for marketing majors.
Prerequisite(s): 15 Marketing credits, senior standing.
MKT 469 Selected Topics in Marketing 3 Credits
The study of a topic (or combination of topics) that represents some dimension of marketing or has important and direct implications for marketing management. Theoretical foundations as well as special applications of marketing decision making may be explored. Readings, research, lectures, discussions, or other appropriate methods are employed to stimulate student learning.
Prerequisite(s): MKT 200 and senior standing.
MKT 490 Independent Research and Study 1-4 Credits
Topic to be approved by the professor and chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation, which may be counted as a business or free elective.
MKT 491 Internship-Based Indep Study 3 Credits
Provides the student an opportunity to supplement and apply classroom work in supervised employment with participating marketing and advertising firms. Requirements include a journal with a log of daily activities, and a project or term paper presented to and evaluated by the internship sponsor. Evaluation will also include a report by the company on the intern’s performance. Credits may be used to satisfy business or free elective requirements.
Prerequisite(s): permission of instructor.