Arts and Entertainment Industries Management

Program Overview

Arts and Entertainment Industries Management combines passion for the arts with the business know-how that keeps the arts an active and integral part of communities. A wide variety of opportunities abound for satisfying and rewarding careers in managing the arts, whether in the growing nonprofit sector or in for-profit entertainment, including: entertainment law, venue management, artist management and representation, producing, producing management, stage management, touring management, fundraising, marketing, educational programming, artist research and development, advocacy, policy development, outreach and gallery management.

Curriculum Overview

The degree requirements within Arts and Entertainment Industries Management (BA) incorporate a core curriculum of 39 credits, as well as a chosen emphasis or concentration comprising 12-15 credits depending upon the emphasis chosen.  Each emphasis incorporates studio or applied skills, historical and practical coursework within one or a combination of two chosen arts discipline(s).  In addition, majors select 9 credits of electives - courses selected from a list of options which expand professional skills development beyond those specific to the Arts.  These range from public relations and communications to professional writing and other options housed beyond the School of Fine and Performing Arts.  Rounding out the degree are the general university requirements and a number of “free electives” which commonly are applied to minors or second majors in one of the arts disciplines or related administrative fields of interest (ie: marketingevent planning and productionbusiness administration, etc.).

Degrees Offered

  • B.A. in Arts and Entertainment Industries Management: Art Emphasis
  • B.A. in Arts and Entertainment Industries Management: Dance Emphasis
  • B.A. in Arts and Entertainment Industries Management: General Emphasis
  • B.A. in Arts and Entertainment Industries Management: Music Emphasis
  • B.A. in Arts and Entertainment Industries Management: Theatre Emphasis

Contact

Vanita Neelakanta, Ph.D.
Associate Professor and Chairperson
Fine and Performing Arts
Fine Arts 331
609-895-5581
vneelakanta@rider.edu

Program Website: Arts and Entertainment Industries Management
Associated Department:  Fine Arts

Related Programs

Arts and Entertainment Industries Management Major Requirements

(57 - 60 credits)

To complete the major you must select one area of emphasis to complement your program: Art, Dance, General, Music or Theatre.  The requirements for each emphasis are outlined below.

Select one of the following Emphases:
Art Emphasis12
Fundamentals of Drawing
Survey of Art History I
Survey of Art History II
Gallery Management
One upper level Studio course (painting, drawing, 3-dimensional)
OR Dance Emphasis12
Touring and Production Management
Three credits of studio dance classes (i.e. Ballet, jazz, hip hop, etc)3
History of Ballet, Modern & Jazz Dance
Acting I: Intro to Acting (or a Design course)
OR General Emphasis15
Touring and Production Management
Gallery Management
Two studio/applied courses in two different disciplines: MUS, THE, DAN, ART
Two history courses in two different disciplines: MUS, THE, DAN, ART
OR Music Emphasis15
Business and Art of Recording
Touring and Production Management
Survey of Music History II
History of Pop and Rock Part 2
Digital Comp of Pop Music I
Three credits of a Music ensemble or MUS applied/studio course
OR Theatre Emphasis12
Touring and Production Management
Theater History Since 1700
Acting I: Intro to Acting (or a Design course)
Stagecraft

In addition to the Emphasis requirements, the following courses must be completed:

General Education Requirements33
Arts and Entertainment Management Core Requirements33
Arts Administration Laboratory 1
Intro to Arts Administration
Commun/Marketing in Arts
Arts Fundraising
Arts Administration Practicum 2
Legal Aspects of the Arts
Arts Events & Festivals Mgt
Arts Venue and Patron Services Management
Policy Perspectives on Arts & Entertainment
New York Arts Network
Introduction to Accounting
Fund Management & Org Behavior
Select one of the following paths:15
Entertainment/Commercial
Acquiring & Managing Talent in Arts & Entertainment Industries
Art & Business of Commercial Deal-Making in Arts & Entertainment
Commerce and Merchandising in Arts & Entertainment
Data Analytics in Commercial Entertainment
Licensing & Distributing Arts & Entertainment
OR Arts/Institutional
Touring and Production Management
Arts Management Internship
Arts Administration Elective Credits
Select one of the following Emphases:12
Music (enhanced) Emphasis
Business and Art of Recording
Music Publishing
Touring and Production Management
Arts Management Internship 3
OR Music Emphasis
One Music History course
One Music Studio course
One Music Studio or Technical course
Arts Management Internship 3
OR Commercial Theatre Emphasis
Art & Business of Commercial Deal-Making in Arts & Entertainment
History of Commercial Theatre/Broadway
Touring and Production Management
Arts Management Internship
OR Theatre Emphasis
One Theatre History course
One Music Studio course
One Theatre Studio or Design course
Arts Management Internship 3
OR Film/Television Emphasis
Art and Business of Film and Television Industry
A Film/Televison Production course
A History of Film and Television course
Arts Management Internship
OR Dance Emphasis
Pilates and Modern
History of Ballet, Modern & Jazz Dance
One Acting or Design course
Arts Management Internship 3
OR Sports Entertainment
Art and Business of Live Entertainment in Sports
Introduction to the Business of Sports
Sports Marketing
Sports Media Relations
Independent Research and Study
OR Art Emphasis
One Art History course
One Art Studio course
One Art Studio or History course
Arts Management Internship 3
Free Electives27
Select from the following list:
Business and Art of Recording 4
Crossing Cultural Borders 5
Independent Research and Study 6
Arts Management Internship 6
Introduction to Accounting 7
Managerial Uses of Accounting
Gallery Management 8
Intro to Law: Contracts
Information Systems Essentials
Electronic Commerce
Introduction to News Writing
Persuasive Writing for Media
Publication Design
Multimedia Prod I-Inter Design
Issues in Event Planning
Professional/Strategic Speech
Publicity Methods
Converging Digital Media
Grant Proposals, Fundraising and Development
Foundations of Leadership
Fund Management & Org Behavior
Policy Issues, Advocy, & Budgt
Public Opinion
Global Politics
Public Administration
Intro to Human Resource Mgmt
Negotiation
Management Skills
International Marketing
Personal Selling
The Arts Abroad
Arts and Entertainment Industries Management minors may also select from the following electives:
Touring and Production Management
Arts Venue and Patron Services Management
Total Credits120

Arts and Entertainment Industries Management Minor Requirements

(18 credits)

Any Rider University student may choose to pursue the Arts Administration minor.  Interested students should declare the minor by completing a form available in the Department Office.

Required Courses
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 204Arts Outreach & Education3
or AAD 350 Arts Venue and Patron Services Management
AAD Electives6
Select two of the following:
Arts Fundraising
Arts Outreach & Education
Arts Administration Practicum (and Production Tech Credit in Musical Theater, Theater or Dance)
Business and Art of Recording
Touring and Production Management
Legal Aspects of the Arts
Arts Events & Festivals Mgt
Arts Venue and Patron Services Management
Crossing Cultural Borders
Special Topics: Arts Admin
Gallery Management
Other Elective3
Select one of the following:
Introduction to Accounting
Introduction to Business
Publication Design
Grant Proposals, Fundraising and Development
Personal Selling
Total Credits18

Academic Plan of Study

The following educational plan is provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.

Art Emphasis

Dance Emphasis

General Emphasis

Music Emphasis

Theatre Emphasis


ART EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
ART 103 Fundamentals of Drawing 3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
ART 104
Survey of Art History I
or Survey of Art History II
3
General Education Requirements 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 203 Arts Fundraising 3
Advanced Art Studio Course 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 204 Arts Outreach & Education 3
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective Course 3
Free Elective Courses 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
ART 227 Gallery Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120
DANCE EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
DAN 151 Pilates and Modern 1
DAN 350 History of Ballet, Modern & Jazz Dance 3
General Education Requirements 9
 Semester Credit Hours16
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
DAN 100 Fundamentals of Dance (Ballet - placement level required) 1
General Education Requirements 9
 Semester Credit Hours16
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
THE 218
Stage Lighting
or Acting II: Scene Study
3
DAN 100 Fundamentals of Dance (Ballet Studio Elective) 1
Free Elective 1
General Education Requirements 6
 Semester Credit Hours15
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
DAN 100 Fundamentals of Dance (Ballet Studio elective) 1
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours17
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum (Arts Administration Elective) 1
DAN 100 Fundamentals of Dance (Hip Hop) 1
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours14
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 307 Touring and Production Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120
GENERAL EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
Arts Emphasis-Specific History (1 of 2) 3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Arts Discipline-Specific Studio/Applied (1 of 2) 3
General Education Requirement 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
Arts Discipline-Specific History (2 of 2) 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Arts Discipline-Specific Studio/Applied (2 of 2) 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307
Touring and Production Management
or Gallery Management
3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120

MUSIC EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
MUS 106 Survey of Music History II (MUS 206) 3
Music Ensemble (Arts Administration or other) 1
General Education Requirements 9
 Semester Credit Hours16
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Music Ensemble (Arts Administration or other) 1
General Education Requirements 6
 Semester Credit Hours13
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
MUS 213 Digital Comp of Pop Music I 3
Music Ensemble (Arts Administration or other) 1
Free Elective 3
General Education Requirements 6
 Semester Credit Hours17
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Free Electves 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 306 Business and Art of Recording 3
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307 Touring and Production Management 3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120

 THEATRE EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
THE 107
Acting I: Intro to Acting
or Scenic Design
3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
THE 115 Stagecraft 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
THE 106 Theater History Since 1700 3
Arts Administration Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Free Electives 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307 Touring and Production Management 3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120

Courses and Descriptions

AAD 100 Arts Administration Laboratory 0 Credits

Arts Administration majors explore, expand and employ practical application skillsets relative to required Practicum work and sequentially in preparation for required Internship(s) and eventual employment over three sequential semesters: Sophomore Fall, Sophomore Spring and Junior Fall. Lab coincides with and supports work being done in satisfaction of three, 1-credit practicum credits that must be registered simultaneously.

AAD 121 Intro to Arts Administration 3 Credits

A survey course that covers topics relevant to administering the arts, and includes reviewing state and federal legislation to non-profit organizations, non-profit agency structure, long range planning, board development, marketing, fundraising, public relations, advocacy, budget, human resources and ongoing compliance issues. Students will have opportunities to interact with professionals in the field and explore career options.

AAD 202 Commun/Marketing in Arts 3 Credits

Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.

Prerequisite(s): AAD 121 and LL 131, or permission of instructor.

AAD 203 Arts Fundraising 3 Credits

Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.

Prerequisite(s): CMP 120 or LL 131.

AAD 204 Arts Outreach & Education 3 Credits

This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.

Prerequisite(s): AAD 121.

AAD 225 Arts Administration Practicum 1 Credits

Under faculty advisement and project site supervision, students complete a total of three, 1-credit (33-hour) "mini-internships" or practicum projects in service to the field, sequentially in the Sophomore Fall, Sophomore Spring, and Junior Fall semesters, simultaneous to Arts Administration Lab. The first practicum project is in connection with Box Office and Patron Service to Rider Performing Arts. The second is in connection with a project of the student's choosing in service to the arts on campus or beyond. The third is in connection with a project of the student's choosing in service to the field in an outside, professional setting.

Prerequisite(s): AAD 121.

AAD 306 Business and Art of Recording 3 Credits

Survey of the recording industry. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.

Prerequisite(s): AAD 121 and CBA 110 Introduction to Business.

AAD 307 Touring and Production Management 3 Credits

Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.

Prerequisite(s): AAD 121, CBA 110.

AAD 308 Legal Aspects of the Arts 3 Credits

A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.

Prerequisite(s): AAD 121.

AAD 309 Arts Events & Festivals Mgt 3 Credits

Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.

Prerequisite(s): AAD 121.

AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3 Credits

This course teaches foundations of professional talent management and explores the many ways by which the role of today’s artist manager has evolved and expanded, particularly in an era of “independent” artists seeking managers who can act as CEO’s. The course explores the many facets which an artist manager oversees, from launching an artist’s career to building a successful and enduring business and fan base. Topics of exploration include talent acquisition, the artist/manager partnership, contracts, strategic planning, branding and more relating to managing all key aspects of an artist’s career. Students will gain deep understanding of the dynamic roles which managers and agents play in the entertainment business as the “backbone of our industry” and of the pathways to career success as artist managers & representatives. Aspiring artists will find guidance in self-management and choosing the right partners. Other aspiring entertainment professionals will learn how to effectively engage with artist managers & agents as essential components in the broader ecology of professional arts & entertainment.

Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3 Credits

This course explores all practical aspects of deal-making in commercial entertainment and the art of negotiation as the catalyst for success. Through forensic analysis & discussion of multiple types and structures of short and long-form agreements and the wide variety of provisions to be found therein, students will gain knowledge of key legal, historical, discipline-specific and industry-wide contexts of deal-making. Readings and lectures will focus on the nuts and bolts of negotiation – from essential research processes to finding and exercising bargaining power to knowing when to compromise and when to withdraw. Skills gained will be exercised through role-play, writing and ongoing analysis of peer and professional contracts. Students will gain and exercise deep understanding of agreements across multiple disciplines and the common elements therein including agency, personal management, personal appearance, merchandising, endorsements, creative ownership and union influence will be explored, as well as the unique characteristics which apply to distinct disciplines.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 314 Commerce and Merchandising in Arts & Entertainment 3 Credits

This course builds upon foundational knowledge gained in “Arts Marketing & Communications,” exploring the far-reaching and highly lucrative aspects of commercializing and merchandizing creative output across the many disciplines which comprise the arts & entertainment industries. Creative output in the form of a commercial film, Broadway hit, top-selling album or live performance establishes a point of departure into a massive world of merchandising where brand is king, franchises flourish and sequels make (and break) futures. Students will gain deep understanding of how strategic marketing campaigns develop, run and catalyze broader merchandising, commerce and franchise potential. Readings, lectures and case-based analyses will investigate successful corporate models, strategies and tools for maximizing commercial potential and earnings in the global commercial arts & entertainment marketplace. From relationship and influencer-based approaches across traditional and digital platforms to the tools which maximize celebrity branding, tap global merchandising capacity and harness new technologies that drive innovation, this course introduces aspiring arts & entertainment leaders to the foundations of commercial success.

Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 316 Data Analytics in Commercial Entertainment 3 Credits

Data analytics is a driving force of today’s entertainment industry as companies face new business models for creating, marketing and distributing creative output to consumers who access content anywhere, at any time and on any device. It is transforming businesses, social interactions and how entertainment is marketed and consumed. With the explosion of social media, entertainment streaming platforms and online distribution, the amount of data available has reached unprecedented levels. Hiring skilled people who know how to collect and interpret big data is crucial. This course explores the many ways by which data is used to develop detailed understanding of consumer preferences and behaviors, inform production, advertising and distribution strategies, forecast performance and help increase efficiency. Students will learn how to retrieve, analyze and apply data for successful outcomes in today’s entertainment industry, helping companies seize upon ever-expanding opportunities to utilize data to identify and understand new audiences, increase content exposure and identify new products and services.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 318 Music Publishing 3 Credits

This course teaches foundational concepts, context, tools, and function of music publishing as an essential force in today’s ever-evolving music industry. Students examine the many roles which the music publisher plays in the acquisition, market development and administration of copyrighted musical works. Through case-based analysis of the inner workings of major, independent and self-owned music publishing companies, students will gain understanding of the depth, breadth and scope of this fascinating aspect of the business. Discussion will encompass the fundamentals of copyright, types of publishing deals, income streams, registrations and collection, foreign sub-publishing deals, and the rights and royalties applicable to copyrighted musical work. Students will also learn how music is licensed for use in film, television, advertising, theatrical performance, game and other forms of interactive media, as well as an overview of the administrative aspects of these uses and the ways by which legislative action impacts opportunities and earnings of copyright holders. Lastly, students will explore the creative and administrative responsibilities involved in establishing their own music publishing company.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 320 Licensing & Distributing Arts & Entertainment 3 Credits

Course Description: Licensing and/or distribution of creative output powers nearly every aspect of the arts and entertainment industries as significant brand builders and revenue-generators for intellectual property owners. This course delivers foundational knowledge of the many ways by which music, theater, dance film and other media are licensed for commercial use or otherwise distributed directly to vendors and consumers. Discussion encompasses the various types and purposes of license, key points of negotiation, parties, agreements and business constructs involved in licensing and distribution deals across multiple entertainment sectors. Through readings, lectures and case-based analysis students will study the means of directly and indirectly getting works out into the marketplace, as well as the risks and rewards that may result. Through comparative analysis of traditional and contemporary professional agreements, students will come to understand how licensing and distribution contracts, modalities, administration and payments have evolved, and what the future holds for this vital engine of the arts & entertainment industries.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 322 Policy Perspectives on Arts & Entertainment 3 Credits

This course delivers foundational knowledge of the historical evolution, current state, and anticipated future of legislative actions, general policies and protocols impacting the many diverse components of arts and entertainment. Students will gain understanding of the several stakeholders, advocates and allies involved in the process of shaping policy and effectuating legislation, from lobbyists and industry leaders to politicians and the constituents whom they represent. Discussion will also encompass the expanding role and reach of the internet and streaming services which have often driven, and too often outpaced legislative agendas, putting the rights and benefits of intellectual property owners at risk through inequitable compensation practices, usurping of rights and expanding of global piracy. Case-based analysis will afford insight into current and anticipated lobbying agendas, legislative action (or inaction) on Capitol Hill, resolutions in process and recent legislation in action. Students will create an advocacy campaign around a pertinent issue facing arts & entertainment today, and strategize an effective lobbying process in order to gain direct insight and inspiration to become lifelong agents for change.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 308.

AAD 350 Arts Venue and Patron Services Management 3 Credits

Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.

Prerequisite(s): AAD 121.

AAD 351 Crossing Cultural Borders 3 Credits

Course includes two weeks at an international arts organization, meeting and shadowing administrative staff, studying management styles, finance, and operational procedures, and attending all possible events during the visit. Travel fee required. May be repeated.

Prerequisite(s): Junior standing.

AAD 375 Special Topics: Arts Admin 3 Credits

Intensive study or activity in a specific area of Arts Administration. The content will vary with social/cultural events and/or interests and qualifications of the professor. May be repeated for credit. Fee may be required.

Prerequisite(s): AAD 121 or CBA 110 or permission of instructor.

AAD 401 New York Arts Network 3 Credits

Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 490 Independent Research and Study 1-4 Credits

This self-motivated, self-directed course culminates in a complete project. The student and the faculty advisor will mutually develop the scope of each project. It will be designed to demonstrate the student’s entrepreneurial skills and provide an opportunity for practical application of the curriculum.

Prerequisite(s): AAD 202, AAD 203, and either AAD 121 or CBA 110.

AAD 491 Arts Management Internship 3-12 Credits

Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.

Prerequisite(s): Junior standing.