Arts and Entertainment Industries Management

Program Overview

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Arts and Entertainment Industries Management (AEIM) combines passion for arts and entertainment with the business know-how that keeps these industries strong. Exciting opportunities abound for satisfying and rewarding careers in the music business, film and television, Broadway and regional theatre, professional dance companies, symphonies, galleries, and many more.  With more than four million jobs in the Arts and Entertainment Industries Management field - ranging from record, Broadway, or film producer to entertainment law or marketing executive - the industry needs you.  With its comprehensive, dynamic curriculum options, Rider affords you the know-how to succeed in these and many other career paths! 

Curriculum Overview

The degree requirements within Arts and Entertainment Industries Management (BA) incorporate a core curriculum of 33 credits, a selected path with either a Commercial/For-Profit or Non-commercial/Institutional focus of 15 credits, and a Commercial or Traditional/Institutional Emphasis based upon the path that interests you.  Each emphasis incorporates studio or applied skills courses with historical and practical coursework.  In addition, majors select elective courses which expand professional skills development beyond those specific to the Arts.  Elective course selections range from public relations and communications to professional writing and other options housed beyond the School of Fine and Performing Arts.  Rounding out the degree are the general university requirements and a number of “free electives” which commonly are applied to minors or second majors in one of the arts disciplines or related administrative fields of interest (ie: marketingevent planning and productionbusiness administration, etc.).

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Degrees Offered 

  • B.A. in Arts and Entertainment Industries Management: Commercial/For Profit Path
  • B.A. in Arts and Entertainment Industries Management: Non-commercial/Institutional Path

Contact

Vanita Neelakanta, Ph.D.
Associate Professor and Chairperson - Fine Arts
Fine Arts 331
609-895-5581
vneelakanta@rider.edu

Program Website: Arts and Entertainment Industries Management
Associated Department:  Fine Arts

Related Programs

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Arts and Entertainment Industries Management Major Requirements

(60 credits)

To satisfy the major, students must complete the following:

  • 33 credits from Required Core Courses
  • 15 credits from courses in Path 1 or Path 2
  • 12 credits from courses in the Optional Emphasis which aligns with your selected Path

The remaining 60 credits will be earned through completing General Education Requirements or elective courses.  Elective course credits may be used to complete a minor or second major in one of the arts disciplines or related field of interest (i.e., marketing, event planning and production, business administration, etc.

Required Core Courses (33 credits)

AAD 100Arts Administration Laboratory 10
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 203Arts Fundraising3
AAD 225Arts Administration Practicum 23
AAD 308Legal Aspects of the Arts3
AAD 309Arts Events & Festivals Mgt3
AAD 322Policy Perspectives on Arts & Entertainment3
AAD 350Arts Venue and Patron Services Management3
AAD 401New York Arts Network3
ACC 210Introduction to Accounting3
MGT 201Fund Management & Org Behavior3

Select one of the following Paths:

(15 credits)

Path 1: Commercial / For Profit
Acquiring & Managing Talent in Arts & Entertainment Industries
Art & Business of Commercial Deal-Making in Arts & Entertainment
Commerce and Merchandising in Arts & Entertainment
Data Analytics in Commercial Entertainment
Licensing & Distributing Arts & Entertainment
Path 2: Non-Commercial / Institutional
Arts Outreach & Education
Touring and Production Management
Arts Management Internship
Two AEIM Elective Options TBD

Select one Option below from the Commercial Emphasis or the Traditional / Institutional Emphasis which aligns with your selected Path. 

(12 credits)

Commercial Emphasis Options (Path 1)

Option 1: Music Industry (record labels, publishers, agencies, etc.)
AAD 306Business and Art of Recording3
AAD 307Touring and Production Management3
AAD 318Music Publishing3
AAD 491Arts Management Internship3
Option 2: Commercial Theatre (Broadway, Las Vegas, parks, cruise lines)
AAD 307Touring and Production Management3
AAD 491Arts Management Internship3
One History or Broadway / Commercial Theatre Course TBD3
One Art and Business of Broadway / Commercial Theatre Course TBD3
Option 3: Film and Television Industries
COM 330Documenting Cultures Through Travel3
COM 333Media Program Development and Distribution3
AAD 491Arts Management Internship3
One Business of Film and Television Course TBD3
Option 4: Sport Entertainment
SPT 250Introduction to the Business of Sports3
COM 347Sports Communication3
AAD 491Arts Management Internship3
One Art and Business of Sport Entertainment Course TBD3

 Traditional / Institutional Emphasis Options (Path 2)

Institutional Music (symphonies, operas, etc.)
One Music History Course TBD3
Two Music Making or Performance Courses TBD6
AAD 491Arts Management Internship (2nd of 2)3
Institutional Theatre (regional theatres, touring, etc.)
One Theatre History Course3
Two Theatre Making or Performing Courses TBD6
AAD 491Arts Management Internship (2nd of 2)3
Dance (ballet and contemporary dance companies, etc.)
DAN 151Pilates and Modern1
DAN 350History of Ballet, Modern & Jazz Dance3
THE 107Acting I: Intro to Acting3
or THE 218 Stage Lighting
AAD 491Arts Management Internship (2nd of 2)3
Visual Arts (galleries, museums, etc.)
ART 227Gallery Management3
One Art History Course TBD
One Creating Art or Graphic Design Course TBD
AAD 491Arts Management Internship (2nd of 2)3

Arts and Entertainment Industries Management Minor Requirements

(18 credits)

Any Rider University student may choose to pursue the Arts Administration minor.  Interested students should declare the minor by completing a form available in the Department Office.

Required Courses
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 204Arts Outreach & Education3
or AAD 350 Arts Venue and Patron Services Management
AAD Electives6
Select two of the following:
Arts Fundraising
Arts Outreach & Education
Arts Administration Practicum (and Production Tech Credit in Musical Theater, Theater or Dance)
Business and Art of Recording
Touring and Production Management
Legal Aspects of the Arts
Arts Events & Festivals Mgt
Arts Venue and Patron Services Management
Crossing Cultural Borders
Special Topics: Arts Admin
Gallery Management
Other Elective3
Select one of the following:
Introduction to Accounting
Introduction to Business
Digital Publication Design
Grant Proposals, Fundraising and Development
Personal Selling
Total Credits18

Academic Plans of Study

The following educational plans are provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.


Commercial Emphasis Options - Path 1

Commercial Theatre Emphasis

Film and Television Industries Emphasis

Recording Industry Emphasis

Sport Entertainment Emphasis

Traditional/Institutional Emphasis Options - Path 2

Dance Emphasis

Music Emphasis

Theatre Emphasis

Visual Art Emphasis


Recording Industry Emphasis 

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
AAD 306 Business and Art of Recording 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 320 Licensing & Distributing Arts & Entertainment 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 316 Data Analytics in Commercial Entertainment 3
AAD 318 Music Publishing 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 314 Commerce and Merchandising in Arts & Entertainment 3
AAD 308 Legal Aspects of the Arts 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Commercial Theatre Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
AAD 320 Licensing & Distributing Arts & Entertainment 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 320 Licensing & Distributing Arts & Entertainment 3
ACC 210 Introduction to Accounting 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 316 Data Analytics in Commercial Entertainment 3
AAD 350 Arts Venue and Patron Services Management 3
A History of Broadway/Commercial Theatre Course TBD 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of the Arts 3
AAD 314 Commerce and Merchandising in Arts & Entertainment 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free Elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Film and Television Industries Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
FTV 333 Media Program Development and Distribution 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Spring Semester
AAD 320 Licensing & Distributing Arts & Entertainment 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 316 Data Analytics in Commercial Entertainment 3
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
COM 330 Documenting Cultures Through Travel 3
AAD 314 Commerce and Merchandising in Arts & Entertainment 3
AAD 308 Legal Aspects of the Arts 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
Free Elective credits 6
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Sport Entertainment Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
SPT 250 Introduction to the Business of Sports 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 320 Licensing & Distributing Arts & Entertainment 3
ACC 210 Introduction to Accounting 3
Business of Sports Entertainment Course TBD 3
General Education credits 6
 Semester Credit Hours16
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 316 Data Analytics in Commercial Entertainment 3
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
 Semester Credit Hours16
Spring Semester
AAD 314 Commerce and Merchandising in Arts & Entertainment 3
AAD 308 Legal Aspects of the Arts 3
COM 347 Sports Communication 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
SPT Elective credits 3
Free Elective credits 3
 Semester Credit Hours12
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Dance Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
Dance Studio Course TBD 1
General Education credits 6
Free Elective credits 6
 Semester Credit Hours16
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD Elective credits 3
ACC 210 Introduction to Accounting 3
Dance Studio Course TBD 1
General Education credits 6
 Semester Credit Hours14
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Dance History course 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of the Arts 3
AAD Elective credits 3
THE Elective credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
Dance Studio Course TBD 1
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Free Elective credits 3
 Semester Credit Hours13
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective credits 6
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Institutional Music Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 6
Free Elective credits 6
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
AAD 306 Business and Art of Recording 3
General Education credits 3
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
ACC 210 Introduction to Accounting 3
Music History Elective credits 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours15
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
Studio Music Elective credits 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of the Arts 3
AAD Elective credits 3
General Education credits 3
Free Elective credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Studio Music Elective credits 3
Music History Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
Free Elective Credits 6
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Theatre Institutional Emphasis 

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 6
Free Elective Credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
AAD Elective credits 3
ACC 210 Introduction to Accounting 3
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours15
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 0
Theatre Studio Elective credits 3
General Education credits 6
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 307 Touring and Production Management 3
AAD 308 Legal Aspects of the Arts 3
AAD Elective credits 3
Theatre Technical Elective credits 3
Free Elective Credits 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Theatre History Elective credits 3
Free Elective Credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
Free Elective Credits 6
AAD 491 Arts Management Internship 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Visual Art Emphasis

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 121 Intro to Arts Administration 3
General Education credits 9
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
General Education credits 6
Free Elective credits 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
MGT 201 Fund Management & Org Behavior 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD Elective credits 3
ACC 210 Introduction to Accounting 3
General Education credits 6
Free Elective credits  
 Semester Credit Hours13
Year 3
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Studio Art Elective credits 3
General Education credits 6
Free Elective credits 3
 Semester Credit Hours16
Spring Semester
ART 227 Gallery Management 3
AAD 308 Legal Aspects of the Arts 3
AAD Elective credits 3
Studio Art Elective credits 3
Free Electives 3
 Semester Credit Hours15
Year 4
Fall Semester
Art History Elective credits 3
AAD 322 Policy Perspectives on Arts & Entertainment 3
AAD 491 Arts Management Internship 3
AAD Elective credits 3
Free Elective credits 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3
AAD 491 Arts Management Internship 3
Free Elective credits 3
 Semester Credit Hours15
 Total Credit Hours for Graduation120

Courses and Descriptions

AAD 100 Arts Administration Laboratory 0 Credits

Arts Administration majors explore, expand and employ practical application skillsets relative to required Practicum work and sequentially in preparation for required Internship(s) and eventual employment over three sequential semesters: Sophomore Fall, Sophomore Spring and Junior Fall. Lab coincides with and supports work being done in satisfaction of three, 1-credit practicum credits that must be registered simultaneously.

AAD 121 Intro to Arts Administration 3 Credits

A survey course that covers topics relevant to administering the arts, and includes reviewing state and federal legislation to non-profit organizations, non-profit agency structure, long range planning, board development, marketing, fundraising, public relations, advocacy, budget, human resources and ongoing compliance issues. Students will have opportunities to interact with professionals in the field and explore career options.

AAD 202 Commun/Marketing in Arts 3 Credits

Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.

Prerequisite(s): AAD 121 and LL 131, or permission of instructor.

AAD 203 Arts Fundraising 3 Credits

Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.

Prerequisite(s): CMP 120 or LL 131.

AAD 204 Arts Outreach & Education 3 Credits

This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.

Prerequisite(s): AAD 121.

AAD 225 Arts Administration Practicum 1 Credits

Under faculty advisement and project site supervision, students complete a total of three, 1-credit (33-hour) "mini-internships" or practicum projects in service to the field, sequentially in the Sophomore Fall, Sophomore Spring, and Junior Fall semesters, simultaneous to Arts Administration Lab. The first practicum project is in connection with Box Office and Patron Service to Rider Performing Arts. The second is in connection with a project of the student's choosing in service to the arts on campus or beyond. The third is in connection with a project of the student's choosing in service to the field in an outside, professional setting.

Prerequisite(s): AAD 121.

AAD 306 Business and Art of Recording 3 Credits

Survey of the recording industry. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.

Prerequisite(s): AAD 121 and CBA 110 Introduction to Business.

AAD 307 Touring and Production Management 3 Credits

Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.

Prerequisite(s): AAD 121, CBA 110.

AAD 308 Legal Aspects of the Arts 3 Credits

A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.

Prerequisite(s): AAD 121.

AAD 309 Arts Events & Festivals Mgt 3 Credits

Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.

Prerequisite(s): AAD 121.

AAD 310 Acquiring & Managing Talent in Arts & Entertainment Industries 3 Credits

This course teaches foundations of professional talent management and explores the many ways by which the role of today’s artist manager has evolved and expanded, particularly in an era of “independent” artists seeking managers who can act as CEO’s. The course explores the many facets which an artist manager oversees, from launching an artist’s career to building a successful and enduring business and fan base. Topics of exploration include talent acquisition, the artist/manager partnership, contracts, strategic planning, branding and more relating to managing all key aspects of an artist’s career. Students will gain deep understanding of the dynamic roles which managers and agents play in the entertainment business as the “backbone of our industry” and of the pathways to career success as artist managers & representatives. Aspiring artists will find guidance in self-management and choosing the right partners. Other aspiring entertainment professionals will learn how to effectively engage with artist managers & agents as essential components in the broader ecology of professional arts & entertainment.

Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 312 Art & Business of Commercial Deal-Making in Arts & Entertainment 3 Credits

This course explores all practical aspects of deal-making in commercial entertainment and the art of negotiation as the catalyst for success. Through forensic analysis & discussion of multiple types and structures of short and long-form agreements and the wide variety of provisions to be found therein, students will gain knowledge of key legal, historical, discipline-specific and industry-wide contexts of deal-making. Readings and lectures will focus on the nuts and bolts of negotiation – from essential research processes to finding and exercising bargaining power to knowing when to compromise and when to withdraw. Skills gained will be exercised through role-play, writing and ongoing analysis of peer and professional contracts. Students will gain and exercise deep understanding of agreements across multiple disciplines and the common elements therein including agency, personal management, personal appearance, merchandising, endorsements, creative ownership and union influence will be explored, as well as the unique characteristics which apply to distinct disciplines.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 314 Commerce and Merchandising in Arts & Entertainment 3 Credits

This course builds upon foundational knowledge gained in “Arts Marketing & Communications,” exploring the far-reaching and highly lucrative aspects of commercializing and merchandizing creative output across the many disciplines which comprise the arts & entertainment industries. Creative output in the form of a commercial film, Broadway hit, top-selling album or live performance establishes a point of departure into a massive world of merchandising where brand is king, franchises flourish and sequels make (and break) futures. Students will gain deep understanding of how strategic marketing campaigns develop, run and catalyze broader merchandising, commerce and franchise potential. Readings, lectures and case-based analyses will investigate successful corporate models, strategies and tools for maximizing commercial potential and earnings in the global commercial arts & entertainment marketplace. From relationship and influencer-based approaches across traditional and digital platforms to the tools which maximize celebrity branding, tap global merchandising capacity and harness new technologies that drive innovation, this course introduces aspiring arts & entertainment leaders to the foundations of commercial success.

Prerequisite: Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 316 Data Analytics in Commercial Entertainment 3 Credits

Data analytics is a driving force of today’s entertainment industry as companies face new business models for creating, marketing and distributing creative output to consumers who access content anywhere, at any time and on any device. It is transforming businesses, social interactions and how entertainment is marketed and consumed. With the explosion of social media, entertainment streaming platforms and online distribution, the amount of data available has reached unprecedented levels. Hiring skilled people who know how to collect and interpret big data is crucial. This course explores the many ways by which data is used to develop detailed understanding of consumer preferences and behaviors, inform production, advertising and distribution strategies, forecast performance and help increase efficiency. Students will learn how to retrieve, analyze and apply data for successful outcomes in today’s entertainment industry, helping companies seize upon ever-expanding opportunities to utilize data to identify and understand new audiences, increase content exposure and identify new products and services.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 318 Music Publishing 3 Credits

This course teaches foundational concepts, context, tools, and function of music publishing as an essential force in today’s ever-evolving music industry. Students examine the many roles which the music publisher plays in the acquisition, market development and administration of copyrighted musical works. Through case-based analysis of the inner workings of major, independent and self-owned music publishing companies, students will gain understanding of the depth, breadth and scope of this fascinating aspect of the business. Discussion will encompass the fundamentals of copyright, types of publishing deals, income streams, registrations and collection, foreign sub-publishing deals, and the rights and royalties applicable to copyrighted musical work. Students will also learn how music is licensed for use in film, television, advertising, theatrical performance, game and other forms of interactive media, as well as an overview of the administrative aspects of these uses and the ways by which legislative action impacts opportunities and earnings of copyright holders. Lastly, students will explore the creative and administrative responsibilities involved in establishing their own music publishing company.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 320 Licensing & Distributing Arts & Entertainment 3 Credits

Course Description: Licensing and/or distribution of creative output powers nearly every aspect of the arts and entertainment industries as significant brand builders and revenue-generators for intellectual property owners. This course delivers foundational knowledge of the many ways by which music, theater, dance film and other media are licensed for commercial use or otherwise distributed directly to vendors and consumers. Discussion encompasses the various types and purposes of license, key points of negotiation, parties, agreements and business constructs involved in licensing and distribution deals across multiple entertainment sectors. Through readings, lectures and case-based analysis students will study the means of directly and indirectly getting works out into the marketplace, as well as the risks and rewards that may result. Through comparative analysis of traditional and contemporary professional agreements, students will come to understand how licensing and distribution contracts, modalities, administration and payments have evolved, and what the future holds for this vital engine of the arts & entertainment industries.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 202.

AAD 322 Policy Perspectives on Arts & Entertainment 3 Credits

This course delivers foundational knowledge of the historical evolution, current state, and anticipated future of legislative actions, general policies and protocols impacting the many diverse components of arts and entertainment. Students will gain understanding of the several stakeholders, advocates and allies involved in the process of shaping policy and effectuating legislation, from lobbyists and industry leaders to politicians and the constituents whom they represent. Discussion will also encompass the expanding role and reach of the internet and streaming services which have often driven, and too often outpaced legislative agendas, putting the rights and benefits of intellectual property owners at risk through inequitable compensation practices, usurping of rights and expanding of global piracy. Case-based analysis will afford insight into current and anticipated lobbying agendas, legislative action (or inaction) on Capitol Hill, resolutions in process and recent legislation in action. Students will create an advocacy campaign around a pertinent issue facing arts & entertainment today, and strategize an effective lobbying process in order to gain direct insight and inspiration to become lifelong agents for change.

Prerequisite(s): Arts & Entertainment Industries Management majors or minors only except by permission of Dean. AAD 121, AAD 308.

AAD 350 Arts Venue and Patron Services Management 3 Credits

Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.

Prerequisite(s): AAD 121.

AAD 401 New York Arts Network 3 Credits

Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 491 Arts Management Internship 3-12 Credits

Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.

Prerequisite(s): Junior standing.

ACC 210 Introduction to Accounting 3 Credits

This course provides an introduction to basic principles and methods of accounting essential to preparation, understanding and interpretation of financial statements. Topics include accounting for merchandising concerns, current assets, long-term assets, liabilities and equity accounts. A brief overview of internal control is also covered.

ART 227 Gallery Management 3 Credits

Designed to provide students with the experience of working in all aspects of art gallery management. It is intended for students regardless of their major who wish to add the dimension of art to their college experience through direct hands-on curatorship of the Rider Art Gallery.

COM 330 Documenting Cultures Through Travel 3 Credits

Offers students, through travel and study, a unique opportunity to gain firsthand experience of a foreign culture and to learn how to record and document their experiences using multiple media, including print, audio, video, photography and/or the Web. While traveling, students will be required to attend lecture/discussion sessions, site tours, and other planned activities. This experience will be preceded and/or followed by additional academic work to be conducted on campus. Study topics may include aspects of the historical, social, economic, political and aesthetic cultural components appropriate to the location(s) to be visited. The travel component of the course will be scheduled to avoid conflict with normal semester offerings. No foreign language skills are required.

DAN 151 Pilates and Modern 1 Credits

DAN 350 History of Ballet, Modern & Jazz Dance 3 Credits

Studies the major periods in the development of Western Theatrical Dance from the Renaissance to the present focusing on ballet, modern, jazz, tap and musical theater dance. The course will examine the ideas and individuals that caused the development of choreographers, producers, designers and productions.

FTV 333 Media Program Development and Distribution 3 Credits

Critically analyzes the theory, practice, structure, and function of media program development and distribution. Examines the structure of the field as it relates to programming, the industry and audiences. Studies program categories, formats, genres, trends, and audience measurement and analysis as well as the new and evolving technologies responsible for program development and distribution.

Prerequisite(s): FTV 230.

MGT 201 Fund Management & Org Behavior 3 Credits

This course deals with the fundamentals of organizational behavior as they relate to management such as motivation, communications, and leadership. Behavior is examined at the individual, group, and organizational level. The management functions of planning, organizing, leading and controlling are addressed. The effects of global operations and the requirements of ethical behavior on managers are also explored.

Prerequisite(s): minimum 30 credits completed.

SPT 250 Introduction to the Business of Sports 3 Credits

This course is designed to introduce the student to the business of sports. Business principles, such as management, marketing, law, finance and economics will be applied to the business of sports. The course will also explore the various career opportunities in the world of sports.

THE 107 Acting I: Intro to Acting 3 Credits

Exercises and improvisations developing the fundamental prerequisites for the actor are provided. The emphasis is on vocal and physical mobility and the ability to communicate emotional states from the stage.

THE 218 Stage Lighting 3 Credits

The theory and practice of stage lighting as utilized in concept, dance, and theatre. Considers the nature of light, controlling light, color theory, electricity, electrical safety, and lighting design.

Prerequisite(s): THE 115.