Arts Administration (B.A.)

Program Overview

Arts administration combines passion for the arts with the business know-how that keeps the arts an active and integral part of communities. A wide variety of opportunities abound for satisfying and rewarding careers in managing the arts, whether in the growing nonprofit sector or in for-profit entertainment, including: entertainment law, venue management, artist management and representation, producing, producing management, stage management, touring management, fundraising, marketing, educational programming, artist research and development, advocacy, policy development, outreach and gallery management.

Degrees Offered

  • B.A. in Arts Administration: Art Emphasis
  • B.A. in Arts Administration: Dance Emphasis
  • B.A. in Arts Administration: General Emphasis
  • B.A. in Arts Administration: Music Emphasis
  • B.A. in Arts Administration: Theatre Emphasis

Contact

Dr. Ivan Fuller
Chairperson, Fine Arts Department
609-895-5630
ifuller@rider.edu

Program Website: Arts Administration
Associated Department:  Fine Arts

Related Programs

Arts Administration Major Requirements

Arts Administration Core Requirements
AAD 100Arts Administration Lab (Freshman Fall and three other semesters required)0
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 203Arts Fundraising3
AAD 204Arts Outreach & Education3
AAD 225Arts Practicum I - Patron Service3
AAD 308Legal Aspects of the Arts3
AAD 309Arts Events & Festivals Mgt3
AAD 350Arts Venue and Patron Services Management3
AAD 400Arts Politics & Policy3
AAD 401New York Arts Network3
AAD 491Arts Management Internship6
ACC 210Introduction to Accounting3
CBA 110Introduction to Business3
Total Credits42

Arts Administration Electives

Select 9 credits from the following:
AAD 305The Business and Art of Music Publishing (Elective option for non-music emphasis students only)3
AAD 306Business and Art of Recording3
AAD 351Crossing Cultural Borders (May be taken more than once)3
AAD 490Independent Research and Study (Required proposal and Dean's approval. May be repeated once)3
AAD 491Arts Management Internship (Minors may repeat up to two times)3
ACC 210Introduction to Accounting (Elective option for Minors only)3
ACC 220Managerial Uses of Accounting3
ART 227Gallery Management (Elective option only for Dance, Music or Theatre emphasis)3
BUS 210Intro to Law: Contracts3
CIS 185Information Systems Essentials3
CIS 340Electronic Commerce3
COM 102Introduction to News Writing3
COM 107Persuasive Writing for Media3
COM 212Publication Design3
COM 261Multimedia Prod I-Inter Design3
COM 280Issues in Event Planning3
COM 290Professional/Strategic Speech3
COM 341Publicity Methods3
COM 363Converging Digital Media3
ENG 322Workplace Writing: Grant Proposals, Fundraising and Development3
LDP 200Foundations of Leadership3
MGT 201Fund Management & Org Behavior3
MGT 310Intro to Human Resource Mgmt3
MGT 346Negotiation3
MGT 363Management Skills3
MKT 330International Marketing3
MKT 340Personal Selling3
MUS 312The Arts Abroad (January term)3

Suggested Political Science Courses

POL 201Policy Issues, Advocy, & Budgt3
POL 210Public Opinion3
POL 215Global Politics3
POL 325Public Administration3
Arts Administration minors may opt for the following as electives as well:
AAD 307Touring and Production Management3
AAD 350Arts Venue and Patron Services Management3

Arts Administration Minor Requirements

(18 credits)

Any Rider University student may choose to pursue the Arts Administration Minor. Interested students should declare the Arts Administration Minor by completing a form available in the Department Office.

Required Courses
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 204Arts Outreach & Education3
or AAD 350 Arts Venue and Patron Services Management
AAD Electives6
Select two of the following:
Arts Fundraising
Arts Outreach & Education
Arts Practicum I - Patron Service
& Production Tech Credit in Musical Theater, Theater or Dance
Business and Art of Recording
Touring and Production Management
Legal Aspects of the Arts
Arts Events & Festivals Mgt
Arts Venue and Patron Services Management
Crossing Cultural Borders
Special Topics: Arts Admin
Arts Politics & Policy
Gallery Management
Other Elective3
Select one of the following:
Introduction to Accounting
Introduction to Business
Publication Design
Workplace Writing: Grant Proposals, Fundraising and Development
Personal Selling
Total Credits18

Arts Administration Concentrations

Art Emphasis Requirements

(19 credits)

AAD 205Survey of Arts Institutions3
AAD 325Arts Practicum II - Service/Field3
ART 103Fundamentals of Drawing3
ART 104Survey of Art History I3
or ART 106 Survey of Art History II
ART 227Gallery Management3
ART 493Special Topics in Studio Art3
Select one of the following:2
Additional semester of AAD 325
Two semesters chosen from:
Rider Dances Rep&Produc:Tech
MTR Production (tech)
Theatre Production Tech
Total Credits20

Dance Emphasis Requirements

(19 credits)

AAD 205Survey of Arts Institutions3
AAD 307Touring and Production Management3
AAD 325Arts Practicum II - Service/Field3
DAN 100Ballet (level placement required).5
DAN 100Hip Hop (level placement required).5
DAN 151Pilates and Modern1
DAN 350Hist Ballet,Modrn&JazzDance3
THE 115Stagecraft3
Select one of the following:3
Additional semester of AAD 325
Three semesters of DAN 210T
Total Credits20

General Emphasis Requirements

(19 credits)

AAD 205Survey of Arts Institutions3
AAD 307Touring and Production Management3
or ART 227 Gallery Management
AAD 325Arts Practicum II - Service/Field3
Select one of the following:2
Additional semester of AAD 325
Two semesters chosen from DAN 210T or MTR 493T or THE 127T
Choose from Arts discipline: Applied studio course(s) in a visual or performing arts discipline3
MUS/THE/DAN/ART:
Two history courses in two different disciplines6
Total Credits20

Music Emphasis Requirements

(19 credits)

AAD 306Business and Art of Recording3
AAD 307Touring and Production Management3
AAD 325Arts Practicum II - Service/Field3
MUS 106Survey of Music History II3
or MUS 206 History of Pop and Rock Part 2
MUS 213Digital Comp of Pop Music I3
Music ensemble (3 terms)3
Total Credits18

Theatre Emphasis Requirements

(19 credits)

AAD 205Survey of Arts Institutions3
AAD 307Touring and Production Management3
AAD 325Arts Practicum II - Service/Field3
THE 106Theater History Since 17003
THE 110Acting II: Scene Study3
or THE 317 Scenic Design
or THE 218 Stage Lighting
THE 115Stagecraft3
Select one of the following:2
Additional semester of AAD 325
Two semesters chosen from DAN 210T or MTR 493T or THE 127T
Total Credits20

Academic Plan of Study

The following educational plan is provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.

Art Emphasis

Dance Emphasis

General Emphasis

Music Emphasis

Theatre Emphasis


ARTS ADMINISTRATION - ART EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Lab 0
AAD 121 Intro to Arts Administration 3
ART 103 Fundamentals of Drawing 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours18
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Practicum I - Patron Service 3
ART 227 Gallery Management 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 325 Arts Practicum II - Service/Field 3
ACC 210 Introduction to Accounting 3
General Education Requirement 3
General Elective 3
 Semester Credit Hours15
Year 3
Fall Semester
AAD 205 Survey of Arts Institutions 3
AAD 325 Arts Practicum II - Service/Field 3
AAD 350 Arts Venue and Patron Services Management 3
Arts Administration Elective 3
General Elective 3
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 400 Arts Politics & Policy 3
ART 104 Survey of Art History I 3
General Education Requirement 3
Arts Administration Elective 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 491 Arts Management Internship 3
ART 493 Special Topics in Studio Art (Drawing at the Museum) 3
Arts Administration Elective 3
General Elective 3
General Elective 3
 Semester Credit Hours15
Spring Semester
AAD 308 Legal Aspects of the Arts 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
General Elective 3
General Elective 2
 Semester Credit Hours14
 Total Credits122
ARTS ADMINISTRATION - DANCE EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Lab 0
AAD 121 Intro to Arts Administration 3
DAN 100 Fundamentals of Dance (Ballet/Hip Hop) 1
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours16
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Elective 3
 Semester Credit Hours18
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Practicum I - Patron Service 3
AAD 307 Touring and Production Management 3
THE 218 Stage Lighting 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 325 Arts Practicum II - Service/Field 3
ACC 210 Introduction to Accounting 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Year 3
Fall Semester
AAD 205 Survey of Arts Institutions 3
AAD 325 Arts Practicum II - Service/Field 3
AAD 350 Arts Venue and Patron Services Management 3
DAN 151
Pilates and Modern
or World Dance Improvisation
1
General Education Requirement 3
Arts Administration Elective 3
 Semester Credit Hours16
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 400 Arts Politics & Policy 3
DAN 100 Fundamentals of Dance (Ballet/Hip Hop) 1
DAN 350 Hist Ballet,Modrn&JazzDance 3
General Education Requirement 3
Arts Administration Elective 3
 Semester Credit Hours16
Year 4
Fall Semester
AAD 491 Arts Management Internship 3
Arts Administration Elective 3
General Elective 3
General Elective 3
General Elective 3
 Semester Credit Hours15
Spring Semester
AAD 308 Legal Aspects of the Arts 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
General Elective 3
 Semester Credit Hours12
 Total Credits123
ARTS ADMINISTRATION - GENERAL EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Lab 0
AAD 121 Intro to Arts Administration 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
Discipline-Specific History Course 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Elective 3
 Semester Credit Hours18
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Practicum I - Patron Service 3
AAD 307
Touring and Production Management
or Gallery Management
3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 325 Arts Practicum II - Service/Field 3
ACC 210 Introduction to Accounting 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Year 3
Fall Semester
AAD 205 Survey of Arts Institutions 3
AAD 350 Arts Venue and Patron Services Management 3
General Education Requirement 3
Arts Administration Elective 3
General Elective 2
Discipline-Specific History Course 3
 Semester Credit Hours17
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 325 Arts Practicum II - Service/Field 3
General Education Requirement 3
Arts Administration Elective 3
AAD 400 Arts Politics & Policy 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 491 Arts Management Internship 3
Arts Administration Elective 3
General Elective 3
General Elective 3
Discipline-Specific Studio Course 3
 Semester Credit Hours15
Spring Semester
AAD 308 Legal Aspects of the Arts 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
General Elective 3
 Semester Credit Hours12
 Total Credits122

ARTS ADMINISTRATION - MUSIC EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Lab 0
AAD 121 Intro to Arts Administration 3
MUS 213 Digital Comp of Pop Music I 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Elective 3
Music Ensemble 1
 Semester Credit Hours19
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
AAD 225 Arts Practicum I - Patron Service 3
General Education Requirement 3
General Education Requirement 3
Music Ensemble 1
 Semester Credit Hours13
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 325 Arts Practicum II - Service/Field 3
ACC 210 Introduction to Accounting 3
General Education Requirement 3
General Education Requirement 3
Music Ensemble 1
 Semester Credit Hours16
Year 3
Fall Semester
AAD 307 Touring and Production Management 3
AAD 350 Arts Venue and Patron Services Management 3
MUS 206 History of Pop and Rock Part 2 3
General Education Requirement 3
Arts Administration Elective 3
Music Ensemble 1
 Semester Credit Hours16
Spring Semester
AAD 306 Business and Art of Recording 3
General Education Requirement 3
Arts Administration Elective 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 400 Arts Politics & Policy 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 491 Arts Management Internship 3
Arts Administration Elective 3
General Elective 3
General Elective 3
General Elective 3
 Semester Credit Hours15
Spring Semester
AAD 308 Legal Aspects of the Arts 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
General Elective 3
 Semester Credit Hours12
 Total Credits121
 ARTS ADMINISTRATION - THEATRE EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Lab 0
AAD 121 Intro to Arts Administration 3
THE 107
Acting I: Intro to Acting
or Scenic Design
3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
General Education Requirement 3
General Education Requirement 3
General Education Requirement 3
General Elective 3
 Semester Credit Hours18
Year 2
Fall Semester
AAD 203 Arts Fundraising 3
THE 115 Stagecraft 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours12
Spring Semester
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Practicum I - Patron Service 3
ACC 210 Introduction to Accounting 3
THE 106 Theater History Since 1700 3
General Education Requirement 3
General Education Requirement 3
 Semester Credit Hours18
Year 3
Fall Semester
AAD 205 Survey of Arts Institutions 3
AAD 307 Touring and Production Management 3
AAD 325 Arts Practicum II - Service/Field 3
AAD 350 Arts Venue and Patron Services Management 3
General Education Requirement 3
Arts Administration Elective 3
 Semester Credit Hours18
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 325 Arts Practicum II - Service/Field 3
AAD 400 Arts Politics & Policy 3
General Education Requirement 3
Arts Administration Elective 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 491 Arts Management Internship 3
Arts Administration Elective 3
General Elective 3
General Elective 3
General Elective 2
 Semester Credit Hours14
Spring Semester
AAD 308 Legal Aspects of the Arts 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 3
General Elective 3
 Semester Credit Hours12
 Total Credits122

Courses and Descriptions

AAD 100 Arts Administration Laboratory 0 Credits

Arts Administration majors must meet the weekly attendance and participation requirements for Arts Administration Lab in the freshman fall and three other semesters.

AAD 121 Intro to Arts Administration 3 Credits

A survey course that covers topics relevant to administering the arts, and includes reviewing state and federal legislation to non-profit organizations, non-profit agency structure, long range planning, board development, marketing, fundraising, public relations, advocacy, budget, human resources and ongoing compliance issues. Students will have opportunities to interact with professionals in the field and explore career options.

AAD 202 Commun/Marketing in Arts 3 Credits

Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.

Prerequisite(s): AAD 121 and LL 131, or permission of instructor.

AAD 203 Arts Fundraising 3 Credits

Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.

Prerequisite(s): CMP 120 or LL 131.

AAD 204 Arts Outreach & Education 3 Credits

This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.

Prerequisite(s): AAD 121.

AAD 205 Survey of Arts Institutions 3 Credits

A survey of arts institutions of varying size and scope, examined through case analysis to better understand institutional planning, structure and functioning in “real world” application. Offered every other year.

Prerequisite(s): AAD 121.

AAD 225 Arts Practicum I - Patron Service 3 Credits

Under supervision, students complete on-campus service projects, which will be reviewed by the supervisor and client. Assignments based upon the student’s level of expertise. Six hours per week required.

Prerequisite(s): AAD 121.

AAD 305 The Business and Art of Music Publishing 3 Credits

Detailed overview of music publishing procedures, including acquisition, market development and administration of copyrighted musical compositions. Copyright registration/revewal, composer contracts, domestic and international licensing, and performance rights.

Prerequisite(s): AAD 121.

AAD 306 Business and Art of Recording 3 Credits

Survey of the recording industry. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.

Prerequisite(s): AAD 121 and CBA 110 Introduction to Business.

AAD 307 Touring and Production Management 3 Credits

Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.

Prerequisite(s): AAD 121, CBA 110.

AAD 308 Legal Aspects of the Arts 3 Credits

A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.

Prerequisite(s): AAD 121.

AAD 309 Arts Events & Festivals Mgt 3 Credits

Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.

Prerequisite(s): AAD 121.

AAD 325 Arts Practicum II - Service/Field 3 Credits

Under supervision, students complete projects for non-profit arts community, to be reviewed by the supervisor and client. Assignments based upon the student’s level of expertise. Ten hours per week required.

Prerequisite(s): AAD 225, 2.5 minimum GPA, and junior standing.

AAD 350 Arts Venue and Patron Services Management 3 Credits

Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.

Prerequisite(s): AAD 121.

AAD 351 Crossing Cultural Borders 3 Credits

Course includes two weeks at an international arts organization, meeting and shadowing administrative staff, studying management styles, finance, and operational procedures, and attending all possible events during the visit. Travel fee required. May be repeated.

Prerequisite(s): Junior standing.

AAD 375 Special Topics: Arts Admin 3 Credits

Intensive study or activity in a specific area of Arts Administration. The content will vary with social/cultural events and/or interests and qualifications of the professor. May be repeated for credit. Fee may be required.

Prerequisite(s): AAD 121 or CBA 110 or permission of instructor.

AAD 400 Arts Politics & Policy 3 Credits

An exploration of arts and political policy, funding and advocacy in American through the lens of historical periods which shaped and were shaped by moments and movements in the arts.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 401 New York Arts Network 3 Credits

Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 490 Independent Research and Study 1-4 Credits

This self-motivated, self-directed course culminates in a complete project. The student and the faculty advisor will mutually develop the scope of each project. It will be designed to demonstrate the student’s entrepreneurial skills and provide an opportunity for practical application of the curriculum.

Prerequisite(s): AAD 202, AAD 203, and either AAD 121 or CBA 110.

AAD 491 Arts Management Internship 3-12 Credits

Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.

Prerequisite(s): Junior standing.