Arts Administration

Program Overview

Arts administration combines passion for the arts with the business know-how that keeps the arts an active and integral part of communities. A wide variety of opportunities abound for satisfying and rewarding careers in managing the arts, whether in the growing nonprofit sector or in for-profit entertainment, including: entertainment law, venue management, artist management and representation, producing, producing management, stage management, touring management, fundraising, marketing, educational programming, artist research and development, advocacy, policy development, outreach and gallery management.

Curriculum Overview

The degree requirements within Arts Administration (BA) incorporate a core curriculum of 39 credits, as well as a chosen emphasis or concentration comprising 12-15 credits depending upon the emphasis chosen.  Each emphasis incorporates studio or applied skills, historical and practical coursework within one or a combination of two chosen arts discipline(s).  In addition, majors select 9 credits of Arts Administration electives - courses selected from a list of options which expand professional skills development beyond those specific to the Arts.  These range from public relations and communications to professional writing and other options housed beyond the School of Fine and Performing Arts.  Rounding out the degree are the general university requirements and a number of “free electives” which commonly are applied to minors or second majors in one of the arts disciplines or related administrative fields of interest (ie: marketingevent planning and productionbusiness administration, etc.).

Degrees Offered

  • B.A. in Arts Administration: Art Emphasis
  • B.A. in Arts Administration: Dance Emphasis
  • B.A. in Arts Administration: General Emphasis
  • B.A. in Arts Administration: Music Emphasis
  • B.A. in Arts Administration: Theatre Emphasis

Contact

Dr. Ivan Fuller
Associate Dean and Chairperson
Fine and Performing Arts
Fine Arts 166A
609-895-5630
ifuller@rider.edu

Program Website: Arts Administration
Associated Department:  Fine Arts

Related Programs

Arts Administration Major Requirements

(57 - 60 credits)

To complete the major you must select one area of emphasis to complement your program: Art, Dance, General, Music or Theatre.  The requirements for each emphasis are outlined below.

Select one of the following Emphases:
Art Emphasis12
Fundamentals of Drawing
Survey of Art History II
Survey of Art History I
Gallery Management
One upper level Studio course (painting, drawing, 3-dimensional)
OR Dance Emphasis12
Touring and Production Management
Ballet (level placement required) and two additional studio
Hip Hop (level placement required)
Pilates and Modern
Hist Ballet,Modrn&JazzDance
Acting I: Intro to Acting (or a Design course)
OR General Emphasis15
Touring and Production Management
Gallery Management
Two studio/applied courses in two different disciplines: MUS, THE, DAN, ART
Two history courses in two different disciplines: MUS, THE, DAN, ART
OR Music Emphasis15
Business and Art of Recording
Touring and Production Management
History of Pop and Rock Part 2
Survey of Music History II
Digital Comp of Pop Music I
Three terms of a Music ensemble or MUS applied/studio course
OR Theatre Emphasis12
Touring and Production Management
Theater History Since 1700
Acting I: Intro to Acting (or a Design course)
Stagecraft

In addition to the Emphasis requirements, the following courses must be completed:

Arts Administration Core Requirements
AAD 100Arts Administration Laboratory 10
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 203Arts Fundraising3
AAD 204Arts Outreach & Education3
AAD 225Arts Administration Practicum 13
AAD 308Legal Aspects of the Arts3
AAD 309Arts Events & Festivals Mgt3
AAD 350Arts Venue and Patron Services Management3
AAD 401New York Arts Network3
AAD 491Arts Management Internship6
ACC 210Introduction to Accounting3
CBA 110Introduction to Business3
Total Credits39

Arts Administration Electives

Select 9 credits from the following:9
Business and Art of Recording 3
Crossing Cultural Borders 4
Independent Research and Study 5
Arts Management Internship 6
Introduction to Accounting 7
Managerial Uses of Accounting
Gallery Management 8
Intro to Law: Contracts
Information Systems Essentials
Electronic Commerce
Introduction to News Writing
Persuasive Writing for Media
Publication Design
Multimedia Prod I-Inter Design
Issues in Event Planning
Professional/Strategic Speech
Publicity Methods
Converging Digital Media
Grant Proposals, Fundraising and Development
Foundations of Leadership
Fund Management & Org Behavior
Intro to Human Resource Mgmt
Negotiation
Management Skills
International Marketing
Personal Selling
The Arts Abroad

Suggested Political Science Courses

POL 201Policy Issues, Advocy, & Budgt3
POL 210Public Opinion3
POL 215Global Politics3
POL 325Public Administration3
Arts Administration minors may also select from the following electives:
AAD 307Touring and Production Management3
AAD 350Arts Venue and Patron Services Management3

Arts Administration Minor Requirements

(18 credits)

Any Rider University student may choose to pursue the Arts Administration minor.  Interested students should declare the minor by completing a form available in the Department Office.

Required Courses
AAD 121Intro to Arts Administration3
AAD 202Commun/Marketing in Arts3
AAD 204Arts Outreach & Education3
or AAD 350 Arts Venue and Patron Services Management
AAD Electives6
Select two of the following:
Arts Fundraising
Arts Outreach & Education
Arts Administration Practicum (and Production Tech Credit in Musical Theater, Theater or Dance)
Business and Art of Recording
Touring and Production Management
Legal Aspects of the Arts
Arts Events & Festivals Mgt
Arts Venue and Patron Services Management
Crossing Cultural Borders
Special Topics: Arts Admin
Gallery Management
Other Elective3
Select one of the following:
Introduction to Accounting
Introduction to Business
Publication Design
Grant Proposals, Fundraising and Development
Personal Selling
Total Credits18

Academic Plan of Study

The following educational plan is provided as a sample only.  Rider students who do not declare a major during their freshman year; who change their major; or those who transfer to Rider may follow a different plan to ensure a timely graduation.  Each student, with guidance from his or her academic advisor, will develop a personalized educational plan.

Art Emphasis

Dance Emphasis

General Emphasis

Music Emphasis

Theatre Emphasis


ARTS ADMINISTRATION - ART EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Laboratory 0
AAD 121 Intro to Arts Administration 3
ART 103 Fundamentals of Drawing 3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
ART 104
Survey of Art History I
or Survey of Art History II
3
General Education Requirements 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 203 Arts Fundraising 3
Advanced Art Studio Course 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
AAD 204 Arts Outreach & Education 3
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective Course 3
Free Elective Courses 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
ART 227 Gallery Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120
ARTS ADMINISTRATION - DANCE EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Laboratory 0
AAD 121 Intro to Arts Administration 3
DAN 151 Pilates and Modern 1
DAN 350 History of Ballet, Modern & Jazz Dance 3
General Education Requirements 9
 Semester Credit Hours16
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
DAN 100 Fundamentals of Dance (Ballet - placement level required) 1
General Education Requirements 9
 Semester Credit Hours16
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
THE 218
Stage Lighting
or Acting II: Scene Study
3
DAN 100 Fundamentals of Dance (Ballet Studio Elective) 1
Free Elective 1
General Education Requirements 6
 Semester Credit Hours15
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
DAN 100 Fundamentals of Dance (Ballet Studio elective) 1
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours17
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum (Arts Administration Elective) 1
DAN 100 Fundamentals of Dance (Hip Hop) 1
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours14
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 350 Arts Venue and Patron Services Management 3
AAD 307 Touring and Production Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120
ARTS ADMINISTRATION - GENERAL EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Laboratory 0
AAD 121 Intro to Arts Administration 3
Arts Emphasis-Specific History (1 of 2) 3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Arts Discipline-Specific Studio/Applied (1 of 2) 3
General Education Requirement 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
Arts Discipline-Specific History (2 of 2) 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Arts Discipline-Specific Studio/Applied (2 of 2) 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307
Touring and Production Management
or Gallery Management
3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120

ARTS ADMINISTRATION - MUSIC EMPHASIS

Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Laboratory 0
AAD 121 Intro to Arts Administration 3
MUS 106 Survey of Music History II (MUS 206) 3
Music Ensemble (Arts Administration or other) 1
General Education Requirements 9
 Semester Credit Hours16
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Music Ensemble (Arts Administration or other) 1
General Education Requirements 6
 Semester Credit Hours13
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
MUS 213 Digital Comp of Pop Music I 3
Music Ensemble (Arts Administration or other) 1
Free Elective 3
General Education Requirements 6
 Semester Credit Hours17
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Free Electves 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 306 Business and Art of Recording 3
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Elective 3
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307 Touring and Production Management 3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 309 Arts Events & Festivals Mgt 3
AAD 401 New York Arts Network 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120
 ARTS ADMINISTRATION - THEATRE EMPHASIS
Plan of Study Grid
Year 1
Fall SemesterCredits
AAD 100 Arts Administration Laboratory 0
AAD 121 Intro to Arts Administration 3
THE 107
Acting I: Intro to Acting
or Scenic Design
3
General Education Requirements 9
 Semester Credit Hours15
Spring Semester
AAD 202 Commun/Marketing in Arts 3
CBA 110 Introduction to Business 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours15
Year 2
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 203 Arts Fundraising 3
AAD 225 Arts Administration Practicum 1
THE 115 Stagecraft 3
Free Elective 3
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 100 Arts Administration Laboratory 0
AAD 204 Arts Outreach & Education 3
AAD 225 Arts Administration Practicum 1
ACC 210 Introduction to Accounting 3
THE 106 Theater History Since 1700 3
Arts Administration Elective 3
General Education Requirement 3
 Semester Credit Hours16
Year 3
Fall Semester
AAD 100 Arts Administration Laboratory 0
AAD 225 Arts Administration Practicum 1
Arts Administration Elective 3
Free Electives 6
General Education Requirements 6
 Semester Credit Hours16
Spring Semester
AAD 308 Legal Aspects of the Arts 3
Arts Administration Elective 3
Free Electives 6
General Education Requirement 3
 Semester Credit Hours15
Year 4
Fall Semester
AAD 307 Touring and Production Management 3
AAD 350 Arts Venue and Patron Services Management 3
Free Electives 9
 Semester Credit Hours15
Spring Semester
AAD 401 New York Arts Network 3
AAD 309 Arts Events & Festivals Mgt 3
AAD 491 Arts Management Internship 6
 Semester Credit Hours12
 Total Credit Hours for Graduation120

Courses and Descriptions

AAD 100 Arts Administration Laboratory 0 Credits

Arts Administration majors explore, expand and employ practical application skillsets relative to required Practicum work and sequentially in preparation for required Internship(s) and eventual employment over three sequential semesters: Sophomore Fall, Sophomore Spring and Junior Fall. Lab coincides with and supports work being done in satisfaction of three, 1-credit practicum credits that must be registered simultaneously.

AAD 121 Intro to Arts Administration 3 Credits

A survey course that covers topics relevant to administering the arts, and includes reviewing state and federal legislation to non-profit organizations, non-profit agency structure, long range planning, board development, marketing, fundraising, public relations, advocacy, budget, human resources and ongoing compliance issues. Students will have opportunities to interact with professionals in the field and explore career options.

AAD 202 Commun/Marketing in Arts 3 Credits

Intended for arts or business majors interested in arts management, this course immerses students in the fundamentals of promoting the arts, from grassroots public relations to basic marketing concepts and applications. Students will have opportunities to interact with professionals in the field and explore career options.

Prerequisite(s): AAD 121 and LL 131, or permission of instructor.

AAD 203 Arts Fundraising 3 Credits

Provides students with an understanding of the ethics, strategies and practices of fundraising for non-profit arts agencies. Students gain an understanding of the role of the development office in a non-profit arts agency, prepare for careers in arts management by increasing the skills necessary to function, and learn to plan a multi-faceted fundraising campaign effectively.

Prerequisite(s): CMP 120 or LL 131.

AAD 204 Arts Outreach & Education 3 Credits

This course examines essential educational components of arts institutions, how they evolve and are produced, and will assess the importance of educational programming to arts organizations and the communities they serve.

Prerequisite(s): AAD 121.

AAD 225 Arts Administration Practicum 1 Credits

Under faculty advisement and project site supervision, students complete a total of three, 1-credit (33-hour) "mini-internships" or practicum projects in service to the field, sequentially in the Sophomore Fall, Sophomore Spring, and Junior Fall semesters, simultaneous to Arts Administration Lab. The first practicum project is in connection with Box Office and Patron Service to Rider Performing Arts. The second is in connection with a project of the student's choosing in service to the arts on campus or beyond. The third is in connection with a project of the student's choosing in service to the field in an outside, professional setting.

Prerequisite(s): AAD 121.

AAD 306 Business and Art of Recording 3 Credits

Survey of the recording industry. Responsibilities of the label and producer, copyrights, royalties, residuals, publishing, contracts and artist development, promotion, distribution, product management, domestic and international licensing, and related technology.

Prerequisite(s): AAD 121 and CBA 110 Introduction to Business.

AAD 307 Touring and Production Management 3 Credits

Organizing, marketing and managing tours. Responsibilities of the booking agent, tour manager, and performers. Case studies, relationships, contracts with venues, transportation companies, housing, and unions, budgeting, press kits, and insurance.

Prerequisite(s): AAD 121, CBA 110.

AAD 308 Legal Aspects of the Arts 3 Credits

A survey of legal issues in the arts and entertainment industries, examining the relationship between arts and the law – from cultural property rights to intellectual property, copyright and beyond.

Prerequisite(s): AAD 121.

AAD 309 Arts Events & Festivals Mgt 3 Credits

Students learn to develop, produce, and staff successful arts events while refining planning skills through practice with theoretical and real arts event venues and participating in the production and management of actual events.

Prerequisite(s): AAD 121.

AAD 350 Arts Venue and Patron Services Management 3 Credits

Integrating workplace with organizational mission: administration, staff, general public, artists. Internal control, artist/employee contracts, collective bargaining, health and safety issues, facilities operation, inventory, cultivation and maintenance of clientele and audience.

Prerequisite(s): AAD 121.

AAD 351 Crossing Cultural Borders 3 Credits

Course includes two weeks at an international arts organization, meeting and shadowing administrative staff, studying management styles, finance, and operational procedures, and attending all possible events during the visit. Travel fee required. May be repeated.

Prerequisite(s): Junior standing.

AAD 375 Special Topics: Arts Admin 3 Credits

Intensive study or activity in a specific area of Arts Administration. The content will vary with social/cultural events and/or interests and qualifications of the professor. May be repeated for credit. Fee may be required.

Prerequisite(s): AAD 121 or CBA 110 or permission of instructor.

AAD 401 New York Arts Network 3 Credits

Students learns how arts institutions of varying scope, size and function and how administrators keep them running by spending focused, intensive time with them on their own turf.

Prerequisite(s): AAD 121, AAD 202 and AAD 203.

AAD 490 Independent Research and Study 1-4 Credits

This self-motivated, self-directed course culminates in a complete project. The student and the faculty advisor will mutually develop the scope of each project. It will be designed to demonstrate the student’s entrepreneurial skills and provide an opportunity for practical application of the curriculum.

Prerequisite(s): AAD 202, AAD 203, and either AAD 121 or CBA 110.

AAD 491 Arts Management Internship 3-12 Credits

Arts Administration majors are required to spend 13 weeks of on-site participation in a broad range of daily operations at an internship site. In addition, there are group meetings with all students participating in internships and site-analysis assignments given under the direction of Arts and Sciences faculty. Students may enroll for a maximum of 6 credits of internships.

Prerequisite(s): Junior standing.