Advertising Minor for Communication and Journalism Majors

Curriculum Overview

An advertising minor prepares students for a career in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer, and assistant account executive. This minor offers students courses that combine business classes along with the study of communications to help students understand business and marketing functions and how they correlate to verbal and written skills. It emphasizes the role of advertising/promotions within the marketing communications strategy.

Minor Offered

  • Minor in Advertising 
     

Contact

Dr. Ira Sprotzer
Associate Professor and Chairperson
Sweigart Hall 239
(609) 896-5280
sprotzer@rider.edu

Program Website:  Advertising
Associated Department:  Department of Marketing, Advertising, and Legal Studies

Related Programs

Advertising Minor Requirements for Communication and Journalism majors

(30 credits)

The College of Business Administration offers a minor in advertising available to communication and journalism majors.

COM 105Communication, Culture and Media3
COM 212Publication Design3
COM 240Public Relations3
COM 360Adv Publicatn Design & Present3
MKT 200Marketing Principles3
MKT 205Advertising Principles3
MKT 320Consumer Behavior3
ADV 311Advertising Copy and Layout (Prerequisite(s) MKT 205, COM 212. Required for advertising majors)3
ADV 315Media Planning and Strategy3
ADV 435Advertising Campaigns3
Total Credits30

Note: Students must achieve a minimum GPA of 2.0 in the minor with no grade lower than a “C-”.

Courses and Descriptions

ADV 311 Advertising Copy and Layout 3 Credits

This course focuses on the development and planning of creative and strategic advertisements for a variety of products. The course includes creating concepts for ads, designing ads, and writing copy for all media. The student will become familiar with the activities and responsibilities of copywriters and art directors. The relationship between creative advertising and other functions of advertising will be emphasized.

Prerequisite(s): either ADV 200 or MKT 205 and COM 212. Required for advertising majors.

ADV 315 Media Planning and Strategy 3 Credits

This course focuses on the essential principles, measurements, procedures and problems encountered in determining appropriate media in which to place specific kinds of advertising messages designed to reach closely defined target audiences. The advantages and disadvantages of all media will be discussed from an advertising perspective. Specific audience and cost calculations and analyses will be used to develop comprehensive media plans.

Prerequisite(s): either ADV 200 or MKT 205. Required for advertising majors.

ADV 435 Advertising Campaigns 3 Credits

This capstone course for advertising majors provides an opportunity for students to plan comprehensive advertising campaigns. Coverage includes segmentation research, creative development of the campaign, media planning, and determining advertising effectiveness. Integration of advertising into the marketing program will be emphasized. Required for advertising majors.

Prerequisite(s): ADV 311, ADV 315; advertising major or minor, senior standing or permission of instructor.

COM 105 Communication, Culture and Media 3 Credits

Provides a detailed investigation and analysis into the nature, history, scope, adequacy, and limitations of mass communication and examines the reciprocal influence of the media on culture and society.

COM 211 Copy Editing 3 Credits

Teaches all phases of copy editing for news and public relations: marking of copy, online editing, fact checking, building and shaping news and feature stories, applying mechanical style, building an ear for graceful English, and safeguarding against legal and ethical problems. Provides comprehensive review of grammar, spelling and punctuation, along with intensive practice in writing headlines and captions and editing wire copy.

Prerequisite(s): COM 102.

COM 212 Publication Design 3 Credits

Explains theories, principles, and techniques of print media layout and design. Provides an understanding of the use of type and art as design elements in various publication formats, such as newspapers, newsletters, advertisements and brochures. Directs students to apply these concepts to the creation of published materials using Adobe Creative Suite.

COM 240 Public Relations 3 Credits

Introduces current theories and practices of public relations, with emphasis on facilitating two-way communication with various publics. Explores approaches to public relations problems by critically analyzing case studies and applying theories and techniques to realistic situations.

COM 360 Adv Publicatn Design & Present 3 Credits

Builds on elementary knowledge of graphic design to teach the principles of advanced layout, and computer graphics. Introduces students to industry standard drawing software and builds on their knowledge of layout software gained in the prerequisite course. Provides an understanding of the use of logos, infographics and magazine layout, and of the theoretical bases of color for print production.

Prerequisite(s): COM 212.

MKT 200 Marketing Principles 3 Credits

This course examines market characteristics, consumer buying habits and motives, and functions of marketing within the framework of the strategic marketing planning process. Concepts and current practices in product development, pricing, promotion, distribution, and international marketing are studied.

MKT 205 Advertising Principles 3 Credits

Basic theory, functions, principles, and applications of advertising are the focus of this course. The relation of advertising to our economy, the advertising department and the ad agency, selection of media, advertising practices, and the use of research to improve advertising techniques are covered.

Prerequisite: MKT 200. Required for advertising majors.

MKT 320 Consumer Behavior 3 Credits

The nature and determinants of consumer behavior are studied, with attention given to the influence of socio-psychological factors such as personality, small groups, demographic variables, social class, and culture on the formation of consumer attitudes, consumption patterns, and purchasing behavior.

Prerequisite(s): MKT 200; Required for advertising majors.