Advertising (B.S.B.A.)

Program Overview

A degree in advertising gives students the opportunity to develop and enhance their creativity, visual, and writing skills to become competitive in today’s global marketplace. Graduates from the advertising program enter the workforce with a strong background grounded in a critical understanding of consumer behavior, ad trends, and the know-how needed to reach target audiences and to promote services and products.

Curriculum Overview

An advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer, and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotions within the marketing communications strategy.

Degree Offered

  • B.S. B.A. in Advertising

Note: a minor in web design is required.


Boris Vilic
Dean, College of Continuing Studies
Bart Luedeke Center

Program Website: Advertising
Associated Department: Marketing, Advertising, and Legal Studies 

Related Programs

Business Core 175
See Business Core Requirements
Major Requirements
MKT 205Advertising Principles3
MKT 320Consumer Behavior3
ADV 311Advertising Copy and Layout3
ADV 315Media Planning and Strategy3
MKT 366Marketing Research3
MKT 375Digital Advertising and Social Media3
ADV 435Advertising Campaigns3
Free Electives24
Total Credits120

Advertising majors must take PSY 100 Introduction to Psychology as their required Social Science elective.

ADV 311 Advertising Copy and Layout 3 Credits

This course focuses on the development and planning of creative and strategic advertisements for a variety of products. The course includes creating concepts for ads, designing ads, and writing copy for all media. The student will become familiar with the activities and responsibilities of copywriters and art directors. The relationship between creative advertising and other functions of advertising will be emphasized.

Prerequisite(s): either ADV 200 or MKT 205 and COM 212. Required for advertising majors.

ADV 315 Media Planning and Strategy 3 Credits

This course focuses on the essential principles, measurements, procedures and problems encountered in determining appropriate media in which to place specific kinds of advertising messages designed to reach closely defined target audiences. The advantages and disadvantages of all media will be discussed from an advertising perspective. Specific audience and cost calculations and analyses will be used to develop comprehensive media plans.

Prerequisite(s): either ADV 200 or MKT 205. Required for advertising majors.

ADV 435 Advertising Campaigns 3 Credits

This capstone course for advertising majors provides an opportunity for students to plan comprehensive advertising campaigns. Coverage includes segmentation research, creative development of the campaign, media planning, and determining advertising effectiveness. Integration of advertising into the marketing program will be emphasized. Required for advertising majors.

Prerequisite(s): ADV 311, ADV 315; advertising major or minor, senior standing or permission of instructor.

ADV 490 Independent Research and Study 1-4 Credits

Topic to be approved by the professor and chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation, which may be counted as a business or free elective.

ADV 491 Internship-Based Indep Study 3 Credits

Provides the student an opportunity to supplement and apply classroom work in supervised employment with participating marketing and advertising firms. Requirements include a journal with a log of daily activities, and a project or term paper presented to and evaluated by the internship sponsor. Evaluation will also include a report by the company on the intern’s performance. Credits may be used to satisfy business or free elective requirements.

Prerequisite(s): Permission of instructor.