A degree in advertising gives students the opportunity to develop and enhance their creativity, visual, and writing skills to become competitive in today’s global marketplace. Graduates from the advertising program enter the workforce with a strong background grounded in a critical understanding of consumer behavior, ad trends, and the know-how needed to reach target audiences and to promote services and products.
An advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer, and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotions within the marketing communications strategy.
- B.S. B.A. in Advertising
Note: a minor in web design is required.
Dean, College of Continuing Studies
Bart Luedeke Center
|Business Core 1||75|
|See Business Core Requirements|
|MKT 205||Advertising Principles||3|
|MKT 320||Consumer Behavior||3|
|ADV 311||Advertising Copy and Layout||3|
|ADV 315||Media Planning and Strategy||3|
|MKT 366||Marketing Research||3|
|MKT 375||Digital Advertising and Social Media||3|
|ADV 435||Advertising Campaigns||3|
Advertising majors must take PSY 100 Introduction to Psychology as their required Social Science elective.
ADV 311 Advertising Copy and Layout 3 Credits
This course focuses on the development and planning of creative and strategic advertisements for a variety of products. The course includes creating concepts for ads, designing ads, and writing copy for all media. The student will become familiar with the activities and responsibilities of copywriters and art directors. The relationship between creative advertising and other functions of advertising will be emphasized.
ADV 315 Media Planning and Strategy 3 Credits
This course focuses on the essential principles, measurements, procedures and problems encountered in determining appropriate media in which to place specific kinds of advertising messages designed to reach closely defined target audiences. The advantages and disadvantages of all media will be discussed from an advertising perspective. Specific audience and cost calculations and analyses will be used to develop comprehensive media plans.
Prerequisite(s): either ADV 200 or MKT 205. Required for advertising majors.
ADV 435 Advertising Campaigns 3 Credits
This capstone course for advertising majors provides an opportunity for students to plan comprehensive advertising campaigns. Coverage includes segmentation research, creative development of the campaign, media planning, and determining advertising effectiveness. Integration of advertising into the marketing program will be emphasized. Required for advertising majors.
ADV 490 Independent Research and Study 1-4 Credits
Topic to be approved by the professor and chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation, which may be counted as a business or free elective.
ADV 491 Internship-Based Indep Study 3 Credits
Provides the student an opportunity to supplement and apply classroom work in supervised employment with participating marketing and advertising firms. Requirements include a journal with a log of daily activities, and a project or term paper presented to and evaluated by the internship sponsor. Evaluation will also include a report by the company on the intern’s performance. Credits may be used to satisfy business or free elective requirements.
Prerequisite(s): Permission of instructor.