Arts Management and Executive Leadership
Arts administration combines passion for the arts with the business know-how that keeps the arts an active and integral part of communities. A wide variety of opportunities abound for satisfying and rewarding careers in administering the arts, whether in the growing nonprofit sector, or in for-profit entertainment including: entertainment law, venue management, artist management and representation, producing, production and touring management, fundraising, marketing, educational programming, education and outreach, and so much more. Rider's Bachelor of Arts in Arts and Entertainment Industries Management affords graduates essential foundational knowledge to pursue these opportunities and succeed in the field. The Master of Arts: Arts Management and Executive Leadership degree delivers practical and theory-based graduate coursework which prepares the practitioner for managerial and executive-level advancement in a field which increasingly requires its leaders to have advanced training, skills and practical knowledge.
- M.A. in Arts Management and Executive Leadership
Vanita Neelakanta, Ph.D.
Associate Professor and Chairperson - Fine Arts
Fine Arts 331
Program Website: Online Master of Arts in Arts Management and Executive Leadership
Associate Department: School of Fine and Performing Arts
Arts Management and Executive Leadership M.A. Program Requirements
|The following courses should be taken in the sequence they are listed:|
|AMEX 500||Graduate Survey of Arts Management: Principles and Practice 1, 2||1.5|
& ACC 220
|Introduction to Accounting|
and Managerial Uses of Accounting
|or LEAD 540||Strategic and Financial Decision-Making in Organizations|
|AMEX 503||Arts Marketing: Principles and Practice 1, 2||1.5|
|AMEX 506||Arts Fundraising Principles and Practice 1, 2||1.5|
|LEAD 500||The Practice of Leadership||3|
|AMEX 510||Advancing Arts and Institutions||3|
|PMBA 8270||Adv. Organizational Behavior||3|
|AMEX 513||Advocating Arts and Institutions||3|
|AMEX 516||Engaging Arts and Institutions||3|
|AMEX 518||Surveying Arts Institutions||3|
|AMEX 519||Leading and Governing Arts and Institutions||3|
|AMEX 593||Capstone: Arts Management Thesis or Leadership Project||3|
This course consists of a series of workshops and introductory sessions offered to students who did not take AAD 121, AAD 202 and AAD 203 as an undergraduate. The Sessions are held on the Rider campus during the Friday through Sunday immediately preceding the start of the semester.
Courses and Descriptions
AMEX 500 Graduate Survey of Arts Management: Principles and Practice 1.5 Credits
Provides survey of key challenges and opportunities in institutional planning and development, strategy, organization, budgeting, leadership and governance in arts institutions, with a particular focus on nonprofit arts. Vision-centric, mission-driven, integrated management perspectives are applied to case-based research, analysis and reporting, supported by multiple assigned readings and required online discussion posts. This course is a pre-program requirement for the MA in Arts Management and Executive Leadership degree. Students who have successfully completed AAD 121 as an undergraduate may be waived from completing this course by the program director and dean.
AMEX 503 Arts Marketing: Principles and Practice 1.5 Credits
This course will build upon integrated management and marketing fundamentals addressed in AMEX 500. The course surveys the challenges, as well as traditional, contemporary and developing opportunities and approaches to institutional branding, audience development, product marketing and community alignment from vision-centric, mission-driven strategic marketing and public relations perspectives. The course is a pre-program requirement for the Master of Arts in Arts Management and Executive Leadership program. Students who have successfully completed AAD 202 as an undergraduate may be waived from completing this course by the program director and dean.
Prerequisite(s): AMEX 500 or permission of director and dean.
AMEX 506 Arts Fundraising Principles and Practice 1.5 Credits
The seminar builds upon integrated management, fundraising and institutional advancement fundamentals addressed in AMEX 500. This course surveys the challenges as well as traditional, contemporary and developing opportunities and approaches to advancement, donor-centered fundraising, legacy-building from vision-centric, mission-driven strategic fund-development perspectives. The course is a pre-program requirement for the Master of Arts, Arts Management and Executive Leadership program. Students who have successfully completed AAD 203 or similar coursework may be waived from completing this course by the program director and dean.
Prerequisite(s): AMEX 500.
AMEX 510 Advancing Arts and Institutions 3 Credits
This course will provide integrated strategies for long-term fund development, sustainability, and legacy building in the arts. Funding and other stakeholder-driven advancement follows vision and, in an industry that relies heavily on stakeholder investment to propel artistic and programmatic success, the need for strong vision-driven leadership is critical. Building upon foundational information delivered in AMEX 500 and AMEX 506 (or equivalents), the course explores and assesses multiple, diverse approaches to vision-centered, mission-driven institutional advancement and fund-development from all philanthropic sectors impacting the nonprofit arts. Students will compare and contrast diverse board, executive and managerial strategies and application of current tools, trends and best practices employed in fund development planning and program implementation via case-based research and reporting. Comparative research and analysis of public and private funding institutions, corporations, and individual philanthropists – what inspires and guides their proposal review processes and giving practices - further informs discussion and the development of three sector-specific assessments for multiple arts institutions with which each student will have aligned themselves. Three, 90-minute live streamed, moderated expert advisory panel discussions in addition to regularly-scheduled online sessions will interface leaders in the field and faculty moderator engaging on essential topics relating to course goals/outcomes, providing diverse and highly informative first-hand insights from executive leaders and decision-makers.
AMEX 513 Advocating Arts and Institutions 3 Credits
This course will discuss the legal, societal and ethical perspectives on arts policy, practice, and procedures in the workplace. Arts often reflect, challenge and at times define social, political and ethical constructs and push the envelope on what is acceptable – aesthetically, morally and otherwise – in contemporary society. Explore the ever-evolving relationship of arts and society through the lens of institutional responsibility as interpreted by the artist, the law, and by contemporary civic and social considerations. Masters candidates will research and discuss key historical moments and movements which have impacted the arts and institutional governance and administration; current legal, social and ethical issues impacting artistic expression and institutional leadership today; and key policy decisions past, present and under consideration which impact the ways by which institutions make and disseminate art, govern themselves, and carry out key administrative functions. Case-based comparative research and analysis of effective leadership initiatives, policies and best practices around key legal, social and ethical issues impacting institutions further informs discussion and the development of a comprehensive institutional responsibility proposal for an arts institution with which each student will align him or herself.
AMEX 516 Engaging Arts and Institutions 3 Credits
This course provides an integrated approach to vision-centric, mission-driven community building, audience development, and engagement in the arts. In a time when active participation in live arts is challenged with multiple and ever-advancing competing arts and entertainment options, platforms and pricing structures, the ability and wherewithal for arts institutions to effectively get their message through is more essential than ever. Building upon foundational information delivered in AMEX 503, this course explores challenges and opportunities in winning the hearts and minds of a diverse, often fickle and ever-changing demographic, psychographic and socio-economic public, engaging them in new and meaningful ways. Masters candidates research and discuss the importance of vision, mission and integrated management approaches to branding and messaging; trends in audience participation; efficacy of traditional and contemporary approaches to institutional branding, audience development and community-building around the arts; evolving modes and tools for effectively identifying, programming for, marketing to and engaging diverse audiences; efforts to integrate live arts and new technologies to market, and expand access to and engage audiences in the arts in new ways. Case-based comparative research and analysis of effective branding and marketing campaigns further informs discussion and the development of a comprehensive market analysis and brand expansion proposal for an arts institution with which each student will align him or herself.
AMEX 518 Surveying Arts Institutions 3 Credits
This course provides case-based research and analysis of institutions which shape and define the Arts industry. Students will gain depth of insight into the essential purpose, structure, management and culture of institutions while building working knowledge of how they function, produce good arts and impact communities. Masters candidates will integrate prior course learning as context for the design and implementation of case-based research and analysis of institutional planning, structure, leadership and impact. This process affords broader perspective and helps test assumptions, ground theories, synthesize learning and shape professional expectations and aspirations in context of the industry and the institutions which define it. This course lays the foundation for subsequent thesis and/or institutional leadership capstone project work.
AMEX 519 Leading and Governing Arts and Institutions 3 Credits
This course will discuss strategic methods, analytical approaches, and best practices for arts executives, board members, and stakeholders. Strategic, adaptive, entrepreneurial governance and management of arts institutions is essential for long-term survival and success, particularly in ever-shifting social, political, economic and technological landscapes. Building upon foundational information delivered through all prior coursework, this course explores the roles, relationships and responsibilities of institutional leaders and how strategic approaches to defining roles, finding and keeping the right people to fill them, strengthening the relationships and identifying and fulfilling responsibilities at all levels drives success. Graduate candidates research, compare and contrast leadership styles, tools and best practices in ethically and responsibly governing and managing institutions, with particular consideration given to the specific needs of the nonprofit arts. Topics of discussion and debate will include ethics and aesthetics, diversity and equity, arts and civic responsibility, and freedom and constraint in strategically planning, governing and managing the production and dissemination of art. Multiple case-based analytical studies resulting from in-depth, thesis-oriented governance and/or leadership focus surveys developed throughout the program further inform discussion and the development of a comprehensive leadership strategy for an arts institution with which each student will align him or herself. Requires participation in a full-day Board and Executive Management Leadership Seminar/Workshop intensive on the Rider campus at end of the session.
AMEX 593 Capstone: Arts Management Thesis or Leadership Project 3 Credits
This course represents the graduate capstone requirement and is taken subsequent to the preparatory "Synthesizing Arts Management" (AMEX 590) course wherein the graduate candidate will identify, design, prepare for and subsequently complete either a traditional, written graduate thesis path of completion or an in-depth, comprehensive leadership project - either option upon approval, and under advisement of, program director and designated faculty member.
Prerequisite(s): AMEX 519.